Pod#182 - Khizra Munir - Brands, Twitter, Sattarbuksh, Cats, Her Podcast!

TPR Pod

Khizra Munir is finally on the show! She's somebody I'd been meaning to speak to years and we'd been failing to coordinate but now its up! She's been in ads/brands space for many years so obviously I wanted to get her views on how the industry has changed in front of her, get some content creator perspectives from the other side, and also talk about a whole lot more. Great chat, lots of silliness.

Things discussed in this episode:

00:00 Intro and why is Khizra here and what is her job

04:57 Growing up in Lahore, going to a rich person school without actually being rich

10:16 Moving to Karachi, getting through Indus Valley

16:03 Writing a popular blog lands her a job at one of the biggest ad agencies in Pakistan

21:14 Going to India, how internet changed the industry, leaving Interflow and trying new things

29:03 All about Sattarbuksh! How the idea came around, what she did, going viral regularly

35:21 How was Khizra good at marketing/brand work on the internet from the very start?

39:04 How the branding scene shifted fully to content creators, and how they’re not all the same

45:49 Working with big creators vs up & coming, Instagram vs TikTok

51:09 She started her own podcast! Why? Why are podcasts becoming more acceptable?

57:53 Khizra has many cats and some dogs too and this is totally fine and normal

1:01:09 Sudden interlude to talk about her getting her Masters in the UK and working at a restaurant

1:05:00 Back to talking about her podcast! What’s the aim, what’s the name, WHY is the name

1:11:04 Nihari Jinn story!

1:16:52 Outro

LINKS:

Her Instagram: https://www.instagram.com/khizm/

Her Twitter: https://twitter.com/KhizM

Her new podcast!: https://www.youtube.com/@sisterplzofficial

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