46: Why You NEED Stakeholder Buy-in When Crafting Effective Marketing Messaging

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery.

Episode Highlights:

• Entrepreneurs often create marketing messages in isolation without considering the input of their team.
• Involving stakeholders in the marketing messaging process is crucial for consistent and effective messaging.
• Stakeholders include employees, department heads, sales, customer support, and operations personnel.
• Sarah emphasizes early stakeholder involvement's importance in aligning messaging with company goals.
• Consistent messaging across all channels ensures authenticity and credibility.
• Risks of lacking stakeholder buy-in include inconsistent messaging, loss of credibility, and missed opportunities.
• Maintaining stakeholder buy-in involves clear communication, addressing concerns, and aligning with organization goals.

🔗Resources Mentioned:

• Marketing Madlibs Workshop: A strategic workshop led by Sarah Noel Block to involve stakeholders in crafting effective marketing messaging. Link: Marketing Madlibs Workshop

Key Takeaways:

1. Stakeholders Matter: Involving employees and department heads in the marketing messaging process helps ensure consistent and effective messaging.
2. Early Involvement: Engage stakeholders early on to align messaging with company goals and foster collaboration.
3. Customization: Customize messaging for different stakeholders while maintaining a consistent core message.
4. Sharing Success Stories: Use real-world examples and data to demonstrate the potential impact of the messaging strategy.
5. Address Concerns: Address objections and concerns from stakeholders to refine the messaging strategy.
6. Alignment with Goals: Ensure that the messaging aligns with current organizational goals and values.
7. Impact of Involvement: Stakeholder buy-in increases trust, consistency, and better overall company performance.

Homework:

• Create a list of stakeholders who should shape the marketing messaging strategy.
• Consider booking the Marketing Madlibs Workshop to involve stakeholders and refine your messaging strategy actively.

This membership is for B2B service founders struggling to market their businesses sustainably. We will help you build and maintain a lean marketing engine that helps you build authority and visibility with your dream clients, making it easy to increase your pipeline without burning out. Build your lean marketing engine and the systems to make it so damn easy for you to keep it up without a team or big budget. Apply for the Club.

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Kapitel

1. Introduction to marketing roles within a company (00:00:00)

2. The importance of stakeholder involvement in marketing (00:01:10)

3. Defining stakeholders (00:01:33)

4. Role of customer support in marketing (00:02:38)

5. Importance of subject matter experts in creating content (00:03:27)

6. The role of marketing in content editing (00:04:57)

7. Importance of stakeholder buy-in (00:05:39)

8. Ensuring consistent messaging across all channels (00:07:25)

9. Fostering collaboration and cooperation among the team (00:09:55)

10. The golden thread in messaging (00:10:57)

11. Risks of a lack of stakeholder buy-in (00:11:36)

12. The Risks of Disjointed Messaging (00:13:24)

13. Building Trust with Prospects (00:14:38)

14. Stakeholders and Account-based Marketing (00:15:02)

15. Factors Affecting Stakeholder Buy-in (00:16:20)

16. Four Ways to Gain Stakeholder Buy-in (00:18:22)

17. Client Success Story (00:21:21)

18. Homework for Listeners (00:23:09)

19. Conclusion and Offer for Workshop (00:23:32)