46: Why You NEED Stakeholder Buy-in When Crafting Effective Marketing Messaging

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery.

Episode Highlights:

• Entrepreneurs often create marketing messages in isolation without considering the input of their team.
• Involving stakeholders in the marketing messaging process is crucial for consistent and effective messaging.
• Stakeholders include employees, department heads, sales, customer support, and operations personnel.
• Sarah emphasizes early stakeholder involvement's importance in aligning messaging with company goals.
• Consistent messaging across all channels ensures authenticity and credibility.
• Risks of lacking stakeholder buy-in include inconsistent messaging, loss of credibility, and missed opportunities.
• Maintaining stakeholder buy-in involves clear communication, addressing concerns, and aligning with organization goals.

🔗Resources Mentioned:

• Marketing Madlibs Workshop: A strategic workshop led by Sarah Noel Block to involve stakeholders in crafting effective marketing messaging. Link: Marketing Madlibs Workshop

Key Takeaways:

1. Stakeholders Matter: Involving employees and department heads in the marketing messaging process helps ensure consistent and effective messaging.
2. Early Involvement: Engage stakeholders early on to align messaging with company goals and foster collaboration.
3. Customization: Customize messaging for different stakeholders while maintaining a consistent core message.
4. Sharing Success Stories: Use real-world examples and data to demonstrate the potential impact of the messaging strategy.
5. Address Concerns: Address objections and concerns from stakeholders to refine the messaging strategy.
6. Alignment with Goals: Ensure that the messaging aligns with current organizational goals and values.
7. Impact of Involvement: Stakeholder buy-in increases trust, consistency, and better overall company performance.

Homework:

• Create a list of stakeholders who should shape the marketing messaging strategy.
• Consider booking the Marketing Madlibs Workshop to involve stakeholders and

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Kapitel

1. Introduction to marketing roles within a company (00:00:00)

2. The importance of stakeholder involvement in marketing (00:01:57)

3. Defining stakeholders (00:02:20)

4. Role of customer support in marketing (00:03:25)

5. Importance of subject matter experts in creating content (00:04:14)

6. The role of marketing in content editing (00:05:44)

7. Importance of stakeholder buy-in (00:06:26)

8. Ensuring consistent messaging across all channels (00:08:12)

9. Fostering collaboration and cooperation among the team (00:10:42)

10. The golden thread in messaging (00:11:44)

11. Risks of a lack of stakeholder buy-in (00:12:23)

12. The Risks of Disjointed Messaging (00:14:25)

13. Building Trust with Prospects (00:15:39)

14. Stakeholders and Account-based Marketing (00:16:03)

15. Factors Affecting Stakeholder Buy-in (00:17:21)

16. Four Ways to Gain Stakeholder Buy-in (00:19:23)

17. Client Success Story (00:22:22)

18. Homework for Listeners (00:24:10)

19. Conclusion and Offer for Workshop (00:24:33)