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Brewing D2C Success: The Origin Story of Sleepy Owl
Manage episode 405152290 series 3406834
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On this episode, we are hosting Arman Sood, the Co-Founder of Sleepy Owl Coffee, a pioneer in the cold brew coffee segment in India. We learn about the importance of catchy brand names and how the founders of Sleepy Owl took inspiration from Blue Bottle's packaging.
We also discuss the power of targeted and specific marketing to attract the right consumers with a limited budget. We explore the company's evolution in branding, logo, and mascots, and how offline retail marketing can be both expensive and crucial to reaching the right consumers. Plus, we get an inside look at how Sleepy Owl started as an online-only business, its performance marketing strategy, and its expansion into the offline world.
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