))
What’s The Real Purpose of Enablement and Why’s it Done so Badly?
Manage episode 380061487 series 3511687
Inhalt bereitgestellt von Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Sam Robinson says, "It's your buyers choice to buy, not yours to sell". He's a Red to Blue Coach, director of Greenock FC and his day job is sales enablement leader for the media giant, Dentsu.
"Enablement is a business function not a training function," says Sam. We delve into the most effective working relationship between enablement, the Board and the business. How well does enablement support the Board's responsibility to drive results? Why isn't enablement a profit centre? How does enablement's focus on the wrong end of the problem undermine trust and respect? Who is asking the hard questions? How do you make engagement engaging?
Listen, take notes, tag a friend
Contact Sam via linkedin.com/in/sam-robinson-4a29326
Phone: +44 (0)7480 656 266 (Mobile)
554 Episoden
Teilen
