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Fixable

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Frances Frei is a Harvard Business professor. Anne Morriss is a CEO and best-selling author. Anne and Frances are two of the top leadership coaches in the world. Oh, did we mention they're also married to each other? Together, Anne and Frances move fast and fix stuff by talking to guest callers about their workplace issues and solving their problems – in 30 minutes or less. Both listeners and guests will receive actionable insights to create meaningful change in the workplace – regardless of their position on the company ladder. If you want to be on Fixable, call our hotline at 234-Fixable (that's 234-349-2253) to leave Anne and Frances a voicemail with your workplace problem. Hosted on Acast. See acast.com/privacy for more information.

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Brand and Client Perception Surveys

vor etwa einem Jahr 1:00:22

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Inhalt bereitgestellt von Middle of Six. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Middle of Six oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

"How did we do?" It's a question that often remains unasked but holds vital importance. Without periodic touchpoints to gather candid performance feedback, strong relationships and potential repeat work can slip through our fingers. But how do we solicit honest feedback without things getting awkward? How do we select the right questions and deliver them appropriately? And once we have the feedback, how do we distill it into solid findings and actionable recommendations?
Launching a client perception survey might seem intimidating and daunting, but the payoff can profoundly impact our firm's financial and cultural health. Join Middle of Six Principals, Wendy, Melissa, and Allison, as they explore why perception surveys matter and how to extract the most value from this indispensable activity.

CPSM CEU Credits: 1.0 | Domain: 1

… continue reading

74 Episoden

#Business #Marketing #Middle

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Brand and Client Perception Surveys

published vor etwa einem Jahr

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MP3•Episode-Home

Inhalt bereitgestellt von Middle of Six. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Middle of Six oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

"How did we do?" It's a question that often remains unasked but holds vital importance. Without periodic touchpoints to gather candid performance feedback, strong relationships and potential repeat work can slip through our fingers. But how do we solicit honest feedback without things getting awkward? How do we select the right questions and deliver them appropriately? And once we have the feedback, how do we distill it into solid findings and actionable recommendations?
Launching a client perception survey might seem intimidating and daunting, but the payoff can profoundly impact our firm's financial and cultural health. Join Middle of Six Principals, Wendy, Melissa, and Allison, as they explore why perception surveys matter and how to extract the most value from this indispensable activity.

CPSM CEU Credits: 1.0 | Domain: 1

… continue reading

74 Episoden

#Business #Marketing #Middle

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Planning Ahead for Award Submittals 41:46

vor 2 Tagen41:46

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41:46

Award season can sneak up fast, but with the right planning, your next submittal doesn’t have to be a scramble. In this episode of The Shortlist, host Wendy Simmons chats with Julie Flattery and Lauren Jane Peterson, two experienced AEC marketers who have led dozens of award submissions from inside architecture firms. They break down what makes a submission truly compelling, starting with early planning and thoughtful project selection. From evaluating ROI to capturing project data before it disappears, the best submittals start long before the deadline. Julie and Lauren Jane also share practical advice on quantifying impact, crafting standout narratives, and aligning content with what jurors care most about, including innovation, sustainability, and community value. Whether you’re chasing an AIA award or crafting a marketing win, this episode is your roadmap for award submittal success—without the last-minute chaos. CPSM CEU Credits: 0.5 | Domain: 2…

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Expanding into New Markets 36:34

vor 16 Tagen36:34

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36:34

Expanding into a new geographic market can be an exciting growth opportunity—but it’s not without risk. In this episode of The Shortlist , host Wendy Simmons is joined by principal Melissa Richey and associate principal (and first-time guest!) Julie Flattery to talk about what it really takes to open a new office or grow your firm’s presence in a new region. Together, they explore common drivers of expansion—like client demand, economic diversification, or key staff relocations—and share real-world stories from their time working in-house at AEC firms. The conversation includes practical tips on conducting research, aligning internal teams, building awareness, and setting realistic timelines. Whether you're helping lead the charge or supporting the strategy, this episode offers insights to guide your next move—and a reminder that marketing should be part of the conversation from day one. CPSM CEU Credits: 0.5 | Domain: 2…

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Pushing the Boundaries on Pursuits 35:55

vor 4 weeks35:55

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With selection committees tasked with reviewing eight, nine, or even a dozen proposals at a time, it takes more than polished boilerplate for an AEC firm to stand out. Sometimes the winning move is a bold, experimental, and 100% client-focused approach that not only shows off your qualifications but also your team's enthusiasm and understanding of the project. In this episode of The Shortlist, Wendy Simmons sits down with Melissa Richey and Becky Ellison to explore what it really means to "push the boundaries" in AEC pursuits. Armed with more stories than we could fit into one episode, these proposal pros share standout examples of teams that went all-in with bespoke themes, creative leave-behinds, and connection-building interview tactics. And because time, budget, and resources are always a factor, the conversation also dives into when to go fully "HAM" and how to weigh risk versus reward. For marketers and business developers who might be hesitant to try something different, the Middle of Six team offers practical tips and a reminder that a little boldness and ingenuity can go a long way. CPSM CEU Credits: 0.5 | Domain: 4…

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Harnessing the Power of LinkedIn 38:28

vor 6 weeks38:28

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38:28

With over 1 billion users worldwide and 67 million company profiles listed, LinkedIn remains an important platform for marketing, recruiting, and brand building. In Episode 70 of The Shortlist, Wendy Simmons is joined by Middle of Sixers Melissa Richey and Grace Takehara to discuss strategies for using LinkedIn on both individual and company levels—from keeping up with industry happenings, and sharing thought leadership, to selection committee research, and team recruiting. They also dive into lesser-used LinkedIn tools, like creating a QR code for quick connections, using the name pronunciation feature, featuring posts for visibility, and personalizing your URL. Whether you're newer to LinkedIn or looking to maximize social media ROI, this episode is full of practical tips to help you maximize your presence on the platform. CPSM CEU Credits: 0.5 | Domain: 5…

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Creative and Strategic Storytelling 39:34

vor 8 weeks39:34

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39:34

Storytelling isn’t just for novelists—it’s the secret weapon for AEC marketers too! On this episode of The Shortlist, Wendy Simmons teams up with the creative minds of Becky Ellison and Kyle Davis to talk about crafting stories that grab attention and build real connections. They explore what makes a strong story—clear exposition, conflict, and resolution—and how those fundamentals help proposals and social media content truly stand out. Becky shares her philosophy on creative brainstorming, why it’s important to protect “no bad ideas” and how to edit content with a Marie Kondo mindset: only keep what sparks joy. Becky and Kyle also discuss when and how to integrate graphics and images to enrich your story and engage audiences more authentically. No matter if you’re refining a proposal or crafting a social post, this conversation offers practical tips to make your firm and its people stand out through better, more effective storytelling. CPSM CEU Credits: 0.5 | Domain: 5…

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Middle of Six Book Review! 31:26

vor 10 weeks31:26

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We're shaking things up with a special "book review" episode of The Shortlist! This week, Wendy Simmons is joined by Middle of Sixers Susan O'Leary, Lauren Jane Peterson, and Grace Takehara to explore insights from three influential reads that can inspire AEC marketers. Grace reviews Conquer Your Rebrand by Bill Kenney of Focus Labs, offering strategies to build strong, enviable B2B brands. Susan shares key takeaways from Seth Godin’s This is Marketing , focusing on authentic connection and purposeful messaging. Lauren Jane discusses Art & Fear: Observations on the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland, reflecting on the challenges and triumphs of the creative process. If you're looking to boost your creativity, sharpen your marketing strategy, or rethink your firm's brand identity, this episode is your CliffNotes for some Middle of Six-recommended reads. CPSM CEU Credits: 0.5 | Domain: 2…

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Design Psychology 34:12

vor 12 weeks34:12

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34:12

In AEC marketing, design makes in an impact on so many of our day-to-day marketing initiatives. Proposals, websites, social media, brochures, signage, email signatures, presentations—the list goes on and on. On top of that, each medium and message may utilize a whole host of visual elements such as color, layout, typography, form, space, imagery, and more. With so much design and so many applications, how can we make sure our deliverables are engaging and resonant? Enter design psychology. On this episode of The Shortlist, Wendy Simmons talks with Middle of Six's Graphic Designers, Lauren Jane Peterson and Becky Ellison, to explore how design can inspire and influence emotion, perception, behavior, and experience. They discuss how the psychology of design can help us all make more informed decisions around details and aesthetics, explore different possibilities and approaches, and offer a few tips on how to be a more empathetic and effective designer. CPSM CEU Credits: 0.5 | Domain: 1…

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InDesign Rumble 1:00:11

vor 14 weeks1:00:11

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Adobe InDesign is a must-have tool for AEC marketers, but let’s be honest—many of us honed our proposal design skills on the job, often under a deadline. Even experienced users sometimes wonder: Am I using the best approach? In this episode of The Shortlist, host Wendy Simmons sits down with some of Middle of Six's InDesign "power users" Allison Tivnon, Becky Ellison, and Lauren Jane Peterson to explore the many ways designers approach InDesign for proposals and marketing collateral. From file setup and text layout to graphics and formatting, every designer has their own techniques—but is there really a "right" way? The discussion covers key differences in workflow, including parent pages, grids, pagination, text styling, and shortcuts. They also rumble over linking vs. embedding graphics, managing color palettes, table styles, and columns vs. threaded text. With so many ways to get the job done, sharing insights can lead to game-changing discoveries. Whether you're a meticulous organizer or a creative risk-taker, this episode will challenge the way you think about design workflows. CPSM CEU Credits: 0.5 | Domain: 4…

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What Comes First, Design or Content? 33:13

vor 16 weeks33:13

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A frequent debate for AEC Marketers is the classic “chicken or the egg” question: which comes first—design or content? In Episode 65 of The Shortlist, Wendy Simmons is joined by Middle of Six’s Senior Creative Strategist Becky Ellison and Marketing Strategist Kyle Davis to explore both sides of the discussion. Should content shape the design, ensuring a clear and structured message? Or should design lead the way, providing a framework for content to fit into? This ongoing debate plays out in marketing teams every day, influencing how proposals, presentations, and branding materials come to life. Wendy, Becky, and Kyle share their insights, experiences, and practical approaches for tackling this challenge. Whether you're a designer, writer, or marketer, this conversation offers insightful takeaways through a heated and humorous discussion that just might help you solve this age-old dilemma! CPSM CEU Credits: 0.5 | Domain: 2…

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Proposal Submission Confessions 28:21

vor 18 weeks28:21

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In Episode 64 of The Shortlist, Wendy Simmons is joined by Middle of Sixers Melissa Richey and Becky Ellison for a candid and comical discussion on proposal submission confessions. Harkening back to Episode 46, Night of the Living Deadline, this conversation dives into the best, worst, and wildest submission experiences—crazy requests, impossible demands, and unpredictable personalities. From horror stories to hard-learned lessons, it’s all on the table. Whether you’re managing a team or balancing company goals, workplace stress is inevitable—especially in a high-stakes industry with relentless deadlines. The pressure to succeed can take a serious toll, but by sharing our struggles, we can find camaraderie and maybe even some laughter along the way. CPSM CEU Credits: 0.5 | Domain: 4…

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Circles Conference Takeaways 32:52

vor 20 weeks32:52

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As challenging as it may be to break away from your day-to-day responsibilities to attend a conference, there is tremendous value in being immersed in new ideas, best practices, and inspiring work. But we don't have to limit ourselves and our learning to the AEC industry alone. In this episode, Middle of Six Marketing Strategist Grace Takehara shares her experience attending Circles, a national creative design conference. Listen in as Grace shares her key takeaways including how to foster your creative spark, unlocking your creative potential, and what truly matters in design efforts. Grace underscores that the value can extend to your internal team or even your entire company by inspiring others to consider new approaches and attend conferences that push their knowledge further. CPSM CEU Credits: 0.5 | Domain: 1…

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Psychological Safety in AEC Marketing 47:03

vor 22 weeks47:03

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47:03

The importance of psychological safety, particularly in high-pressure industries like architecture, engineering, and construction (AEC), is having a moment—and for good reason! This episode of The Shortlist delves into how stress, especially secondary stress from pressure and insecurity, can negatively affect communication and team dynamics. Middle of Sixers Wendy, Allison, and Becky share their own experiences and emphasize that psychological safety—defined as a workplace environment based on respect, trust, and open communication—is essential for fostering creativity, collaboration, and overall well-being. In short, when people feel safe, they perform better, which in turn leads to better outcomes for businesses, whether it's the bottom line or the quality of work produced. CPSM CEU Credits: 0.5 | Domain: 6…

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Strategic Planning Deep Dive 37:11

vor 24 weeks37:11

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37:11

Middle of Six Principals Wendy Simmons, Melissa Richey, and Allison Tivnon kick off Season 4 of The Shortlist by diving into strategic planning methods for AEC firms. We explore how these plans can range from formal retreats to informal, and why it’s critical to have a clear, actionable strategy in place—especially in the face of economic challenges like inflation, government budget deficits, and increased competition. Whether your firm’s plan is a detailed, regularly updated roadmap or more of an ad-hoc approach, it’s crucial to align the team around a shared vision and purpose. Tune in for a conversation on how to craft a plan that will help your firm stay resilient and focused, and why strategic planning is so critical. CPSM CEU Credits: .5 | Domain: 2…

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Leading Design-Build Pursuits 49:53

vor 51 weeks49:53

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49:53

The Progressive Design-Build (PDB) delivery method has been growing in popularity since it was introduced in the 90s. With more public agencies opting for "best value" over "low bid" for certain types of projects, PDB has become a go-to tool for state agencies, hospitals, K-12, and higher education procurement. The selection process, which often includes qualifications, proprietary or informational meeting(s), technical proposal, interview, and fee proposal (but notably, often no design) can extend several months and cost tens of thousands of dollars of staff time to complete. With so much time, money, and other resources on the line, how do you bring top-level strategy and renewed enthusiasm to each procurement stage and score the most points going into the fee proposal? In Episode 60, Middle of Six Principals Melissa Richey and Wendy Simmons discuss the origins of PDB, how to secure teaming partners, cultivating team dynamics, and developing compelling content for a series of written and in-person presentations that demonstrate why your team is the best choice. CPSM CEU Credits: .5 | Domain: 4…

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Design Strategies for A3 Proposals 45:30

vor 1 year45:30

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We can thank Toyota for many innovations including honing LEAN process and establishing the "A3" approach to problem-solving. A3's structured way of presenting information concisely now shows up across all industries -- including AEC. Over the last two decades, the A3 proposal format has grown in popularity and quickly became a hot design challenge for marketing and pursuit teams. How do you fit a 20-, 50-, or 80-page proposal on just one or two sides of an 11x17 sheet of paper? The answer: you don't. Instead, you have to be ultra-strategic, selective, and creative to communicate your differentiators effectively. In Episode 59 of The Shortlist, Middle of Six Senior Creative Strategists join Wendy Simmons as they share their tips and tricks for getting the most out of the A3 format. From tackling the eternal question of, "Which comes first, graphics or narrative?" to maximizing every square inch while preserving white space, Becky Ellison and Lauren Jane Peterson discuss their approach to working within the parameters of the A3 proposal format. CPSM CEU Credits: .5 | Domain: 4…

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Marketing Trends that Establish Authenticity 56:31

vor 1 year56:31

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Building a brand that authentically reflects the values, expertise, and people in your firm is job #1 for a professional services marketer. Episode 58 of The Shortlist welcomes back Marketing Strategist, Grace Takehara, and Digital Marketing Strategist, Kyle Davis, to discuss some of the trends they're seeing and how (or how not) they provide opportunities to provide insights into your firm and better connect with your audience. From blogs and long-format videos, to employee ambassadors and values-centric content, Grace and Kyle share their recommendations for leveraging current marketing trends to bring your firm's brand to life. CPSM CEU Credits: 1.0 | Domain: 6…

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Making of "The Wildcards" 1:03:20

vor 1 year1:03:20

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Most AEC marketers' plates are filled with essential initiatives; developing responses to RFPs and RFQs or creating promotional content for websites, social media, and databases. While those projects are critical to keeping business humming, every once in a while we get the chance to work on a big, collaborative, creative project. It's those rare moments when we get to flex our marketing muscles in new and different ways, and hopefully, produce something with the energy to fuel us through the next year of project pursuits. In 2023, the team at Middle of Six unveiled The Wildcards; a creative campaign aimed at shedding a little light (and some humor) on some of the behaviors that add complexity to pursuit teams. More than a year in the making, and involving everyone on the Middle of Six team, The Wildcards have been enjoyed from coast to coast and hopefully helped a few marketers along the way. Listen in on Episode 57 as Allison Tivnon, Becky Ellison, Grace Takehara, and Wendy Simmons walk through each step of the process, starting with the smallest seed of an idea and ending with a nationally recognized campaign. CPSM CEU Credits: 1.0 | Domain: 6…

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Brand and Client Perception Surveys 1:00:22

vor 1 year1:00:22

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" How did we do ?" It's a question that often remains unasked but holds vital importance. Without periodic touchpoints to gather candid performance feedback, strong relationships and potential repeat work can slip through our fingers. But how do we solicit honest feedback without things getting awkward? How do we select the right questions and deliver them appropriately? And once we have the feedback, how do we distill it into solid findings and actionable recommendations? Launching a client perception survey might seem intimidating and daunting, but the payoff can profoundly impact our firm's financial and cultural health. Join Middle of Six Principals, Wendy, Melissa, and Allison, as they explore why perception surveys matter and how to extract the most value from this indispensable activity. CPSM CEU Credits: 1.0 | Domain: 1…

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Focusing on Team Strengths 50:11

vor 1 year50:11

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From astrology to the Myers-Briggs Type Indicator (MBTI), personality theories offer introspection and insights to deepen our understanding of others. We all recognize that marketing is a collaborative effort, encompassing strategic planning to interview coaching. The beauty of being part of a team lies in having a diverse array of perspectives, experiences, and talents to draw from, yet it isn't always smooth sailing. Differences in personalities can present challenges in understanding priorities, intentions, and approaches. At Middle of Six, we leverage the CliftonStrengths (or StrengthsFinder) theory. This 20-year-old assessment highlights personal strengths rather than weaknesses, while also facilitating understanding of how to best support our teammates when stressful situations prompt "overdone strengths." In Episode 55 of The Shortlist, we take a deep dive into the Middle of Six team with Principal Wendy Simmons, Operations Manager Susan O'Leary, and Senior Creative Strategist Lauren Jane Peterson to discuss the advantages and disadvantages of such assessments and how they've effectively utilized CliftonStrengths to establish a common language in the workplace.…

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What Marketers Want Leadership to Know 46:50

vor 1 year46:50

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Marketing departments have the best chance of success when they receive clear communication from company leadership. Whether that's insights (or input!) into the firm's strategic plan, having a voice throughout the pursuit process, or being respected as subject matter experts in marketing, AEC organizations can accomplish more by making simple adjustments to how they work with their marketing teams. A great listen for both company leadership and marketing, Episode 54 of The Shortlist sheds light on often overlooked and sometimes unspoken things that marketers want you to know. Join Middle of Six principals Melissa Richey and Wendy Simmons as they provide tips and a few crowd-sourced suggestions to bridge the communication gap. CPSM CEU Credits: 0.5 | Domain: 6…

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Efficiencies in Proposal Development 47:53

vor 1 year47:53

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We've all been there; wishing we had an extra 48 hours to hone a proposal's case studies, graphics, and messaging from "great" to "exceptional." But there are ways to tighten up your existing proposal process to give your team as much time as possible to craft impactful content. That often means beginning before the RFP hits the streets, knowing when to put pencils down, and using software and technology in smart ways. In Episode 53 of The Shortlist, seasoned proposal experts, Grace Takehara and Becky Ellison, share their real world experience and tips to maximize the proposal process. CPSM CEU Credits: 0.5 | Domain: 4…

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Overcoming the Fear of Public Speaking 44:24

vor 1 year44:24

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No matter your position or professional experience, almost all of us struggle with some level of fear and anxiety around public speaking. And from internal meetings, to shortlist interviews, to conference presentations, the AEC industry is full of opportunities (and demands!) to address a group or lead a discussion. How can you break through the nerves, build your confidence, and make sure your message resonates? Join Middle of Six Principals Wendy and Allison as they tackle this challenging subject from a variety of angles, leaning on their combined experiences leading teams, coaching interviews, and delivering presentations. You'll be sure to come away with some valuable tips and a fresh perspective to apply to your next speaking engagement. CPSM CEU Credits: 0.5 | Domain: 3…

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Client Care, Gifts, and Swag: Hot or Not 51:17

vor 1 year51:17

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It's never too early to start scheming your next client care gift. In Episode 51, Middle of Six marketing and creative strategists, Grace Takehara and Lauren Jane Peterson, share their best practices for executing a thoughtful client care gift campaign, common hurdles, and tips for choosing a gift that resonates. Through insightful anecdotes and industry experiences, Grace and Lauren Jane highlight how curated client gifts and thoughtful messaging can be a pivotal tool in personifying your firm's brand and values; critical elements of brand awareness. Listen in as the Middle of Six team outlines key considerations when executing a client gift campaign, the power of storytelling in gift giving, and their "hot takes" for choosing items that resonate and are worth the investment. CPSM CEU Credits: 0.5 | Domain: 5…

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What Marketing and BD Need from Each Other 51:00

vor 1 year51:00

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In the AEC industry, Marketing and Business Development activities are tightly linked. Since marketing plans implement the business and sales goals of the company, a successful execution of strategy demands that marketing and "BD" are in alignment and constantly communicating. In Episode 50 of The Shortlist, Middle of Six Principals Wendy Simmons, Melissa Richey, and Allison Tivnon discuss how these two critical business building areas interact and define their bodies of work within a firm. Our conversation will equip you with a deeper understanding of the responsibilities and strengths of each group to help build the foundation of a supportive, strategic, and satisfying work environment for both Marketing and BD. CPSM CEU Credits: 0.5 | Domain: 3…

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Revisiting Social Media 45:58

vor 1 year45:58

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We've talked about social media before, but since it's an ever-evolving communication tool we're revisiting the topic with a focus on the nitty gritty of managing your firm's social presence. To start, what do you look for in assessing your firm's current approach and what are current best practices for honing your future strategy? Understanding what your target audience is interested in and serving up that content in various forms is one surefire way to build engagement and your firm's digital brand. In Episode 49 of The Shortlist, Grace Takehara and Becky Ellison (aka Middle of Six's social media masterminds) share their experience and tips for focusing on the most effective elements of social media to make the process less stressful, more successful, and much more satisfying. CPSM CEU Credits: 0.5 | Domain: 5…

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Time Management Tricks 51:39

vor 1 year51:39

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51:39

The subject of time comes up in virtually every AEC marketing conversation: Time until the deadline, time needed for internal meetings, finding time for special initiatives and non-proposal marketing priorities, and so on. The effect of not having 'enough' time is a significant contributor to the stress and burn-out many AEC marketers may experience during their careers. But what if there were ways to "make" time within the course of the average day? Not only to accomplish what is on your immediate to-do list, but to build in critical space to dream up and explore new ideas? Join Wendy Simmons and Allison Tivnon for a conversation that explores the human relationship to time and actionable tactics to maximize your minutes day in and day out.…

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How to Get the Most Out of a Conference 49:02

vor 1 year49:02

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49:02

Conference participation is an excellent way to immerse yourself in an industry, gain exposure for your firm, and build relationships with clients and colleagues. Engaging in conferences is also a significant investment of time and resources; having a thoughtful plan to maximize your return on investment is key. Whether you are new to navigating conferences or been on the circuit for years, this episode has tips and refreshers for everyone. In the premier episode of Season 3 of The Shortlist, Principals Wendy Simmons and Melissa Richey are joined by Associate Principal Allison Tivnon to provide advice on planning your conference participation strategy. From which types of conferences to attend, to getting approval, addressing return on investment, and bringing back your learnings, the Middle of Six leadership team offers advice to set you up for success. CPSM CEU Credits: 0.5 | Domain: 5…

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Night of the Living Deadline 31:59

vor 2 years31:59

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Amy, an overworked marketing coordinator for Outlaw Construction, has a major design-build proposal due by 5:00 pm. And, as every AEC marketer knows, when it comes down to an important deadline—anything that can go wrong, will go wrong. Can Amy and her hastily assembled, ragtag crew of colleagues get the proposal submitted on time? Find out on Night of the Living Deadline, an original audio play presented by The Shortlist. For all the AEC marketers out there who are constantly on a deadline, this special episode is sure to give you some chills—and laughs.…

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Building (and Supporting) a Marketing Team 39:06

vor 2 years39:06

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39:06

It's often said that managing people is the most challenging aspect of running a business. While there is some truth to that, the statement implies that "the people" are the issue—when in reality, it's often rushed processes, being unintentional or unspecific about roles and responsibilities, and failing to provide clear feedback or effective coaching that are to blame. After several years of growth and nearly constant recruiting, the leadership team at Middle of Six has refined their people processes and are excited to share best practices. As a company, we believe that building a strong team starts with clarity in the recruiting and interview process and is maintained by creating an environment of trust, respect, and transparency. In the final episode of Season 2, Principals Wendy Simmons and Melissa Richey are joined by Operations Manager Susan O'Leary to discuss their philosophies for recruiting, interviewing, onboarding, and supporting a tightly bonded and highly effective marketing team. CPSM CEU Credits: 0.5 | Domain: 6…

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How to Plan an Effective Marketing Retreat 37:04

vor 2 years37:04

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Später Spielen

37:04

Marketing teams—heck, all teams—benefit from having dedicated time to reconnect, recharge, and recommit. AEC professionals often feel like they are waist deep in procurement work, so a well-timed and well planned retreat can provide the space needed to refocus and think critically about the myriad other tasks on their plates. Clearly, we're big proponents of hosting an off-site event, but unfortunately not all organizations prioritize a dedicated marketing retreat. Whether you're building a case to present to your leadership team on the benefits of retreating with your team, or you're planning your firm's annual marketing summit, now is a great time to explore all of the possibilities. With dozens of marketing and corporate events under their belts, Wendy, Melissa, and Allison share their lessons learned for planning an effective marketing retreat, including who should attend, do you need a facilitator, and how to capture and make progress on the brilliant ideas generated as a group. CPSM CEU Credits: 0.5 | Domain: 2…

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