Send us a text On this very funny short Bonus Show, standup comic Mack Dryden shares his story about going to the Dentist...you'll never believe what happens...Hilarious! Look for Mack Dryden's "NEW" Dry Bar Comedy Special... Please Listen, Enjoy, and Share where you can...Thanks!! Support the show Standup Comedy Podcast Network.co www.StandupComedyPodcastNetwork.com Free APP on all Apple & Android phones....check it out, podcast, jokes, blogs, and More! For short-form standup comedy sets, listen to: "Comedy Appeteasers" , available on all platforms. New YouTube site: https://www.youtube.com/@standupcomedyyourhostandmc/videos Videos of comics live on stage from back in the day. Please Write a Review: in-depth walk-through for leaving a review. Interested in Standup Comedy? Check out my books on Amazon... "20 Questions Answered about Being a Standup Comic" "Be a Standup Comic...or just look like one"…
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Manage episode 407369572 series 3561106
Inhalt bereitgestellt von Maree Kirkpatrick. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Maree Kirkpatrick oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this episode of The Sales Show, host Maree Kirkpatrick dives deep into the world of conversion rates and how optimizing them can make a significant difference in your business.
Conversion rates measure the percentage of visitors who take a desired action on your website or engage with your business.
Maree emphasizes the importance of conversion rates as they directly impact your bottom line and profitability.
Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights that you don't want to miss.
40 Episoden
TeilenManage episode 407369572 series 3561106
Inhalt bereitgestellt von Maree Kirkpatrick. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Maree Kirkpatrick oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this episode of The Sales Show, host Maree Kirkpatrick dives deep into the world of conversion rates and how optimizing them can make a significant difference in your business.
Conversion rates measure the percentage of visitors who take a desired action on your website or engage with your business.
Maree emphasizes the importance of conversion rates as they directly impact your bottom line and profitability.
Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights that you don't want to miss.
40 Episoden
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In this episode, we dig deep into the practicality of maintaining a simple approach to business. We begin by acknowledging the common pitfalls that entrepreneurs encounter—over-complicated offers, exhaustive content creation, and the relentless pursuit of more as a measure of success. Maree shares personal anecdotes on the pitfalls of over-complication and offers actionable insights into creating a business that's not just effective but enjoyable. Key topics include the need for fewer, more impactful offers, the importance of a simple buying process, and the effectiveness of marketing that sells. She emphasizes the crucial alignment of sales and marketing, ensuring they work in tandem to drive results. Maree also talks about her journey of learning to focus on what really sparks joy and delivers results, and how that realization translated into increased revenue and a more fulfilling work-life balance. Key Takeaways Streamline your business by reducing offers and simplifying customer pathways. Stop creating from scratch; optimize and refine existing offerings for better outcomes. Your marketing should actively lead to sales, not just engagement. Repurposing content is vital for efficient marketing. Business should be profitable, aligned, and enjoyable. Are you ready to simplify your business and amplify your success? Check out Maree's Annual Sales Planner to strategically map out your offers for the year and align your sales and marketing like never before. For all the details, visit Maree Kirkpatrick's website . If this episode resonated with you, let Maree know what you're simplifying this week by tagging @MareeKirkpatrick. Let's make business easier, more profitable, and a whole lot more fun!…
In this episode, we explore the chaotic consequences business owners face when they lack a strategic sales plan. Marie introduces the "Cash Calendar," a framework designed to provide clarity and predictability to your revenue streams. You’ll learn how to map out your business offers annually and align them with marketing initiatives, transforming random launches into predictable income channels. The episode breaks down the essential steps for implementing the Cash Calendar: listing your offers, setting monthly income goals, and aligning your marketing strategy to your sales plan. The real-world benefits are highlighted through client success stories, illustrating the transition from inconsistent earnings to stable, predictable monthly revenues. Key Takeaways The Cash Calendar helps prevent the "throwing things at the wall" approach to sales. Aligning your marketing with your sales plan ensures that your content leads to conversions. Consistent planning can transform business operations from chaotic to calm. Marie's Annual Sales Planner is a tool designed to keep business revenue strategies on track. Planning your offers around personal schedules can ensure a balanced work-life dynamic. Now that you've taken a deep dive into Revenue Planning 101 with the Cash Calendar, it's time to put theory into action. Take 30 minutes today to plan the next few months of your sales strategy, setting your income goals and syncing them with your marketing plan. For more structured planning, check out the Maree Kirkpatrick Annual Sales Planner for a guided approach to organizing your sales year-round. Share your experiences and your own Cash Calendar plans on social media and tag Marie to showcase your business transformation journey.…
This episode explores the complications and possibilities of social media as a business tool rather than just a pastime. It kicks off with why social media can feel like an exhausting habit when it doesn’t convert attention into revenue. Through a mix of personal anecdotes and practical advice, the podcast host details why many business owners struggle with creating content that sells. The breakdown includes how to diagnose messaging challenges and how to refine your approach to attract, educate, and convert your audience. We shine a light on how misguided engagements lead to wasted effort and what precise steps you need to take to transform opt-ins and freebies into effective sales tools. The episode culminates with actionable steps you can implement right now to start shifting your social media from an endless cycle of posts into a well-oiled machine that drives results. Key Takeaways Social media is not inherently a sales plan; a strategic approach is required. Focus your content on converting audiences, not just engaging them. Opt-ins and freebies must be aligned closely with your sales funnel to be effective. Messaging clarity and direct calls to action are essential for conversion. Regularly audit your content to ensure it meets your business goals. Ready to take your social media from a time-consuming burden to a conversion powerhouse? Start by implementing the actionable steps discussed in this episode. Evaluate your recent posts and refine your strategy to ensure your efforts lead to tangible business outcomes.…
In this episode, we tackle the common misconception that obtaining new leads should be the primary focus of all business strategies. Instead, our host delves deep into the importance of nurturing existing clients, highlighting the idea that it's substantially more cost-effective to maintain relationships with current clients than to pursue new ones. We cover several crucial topics including: The staggering cost difference between acquiring new clients versus retaining existing ones. How nurturing current clients can dramatically increase your profits. Strategic retention methods that engage clients and keep them returning. The benefits of setting up a structured customer journey that provides ongoing value and incentives for continued business. The episode sheds light on how businesses can pivot from being "hunters," who chase new leads, to "farmers," who cultivate strong, long-term relationships with their clients. By examining industry practices and providing actionable steps, our host encourages listeners to adopt a retention-focused strategy that can lead to significant improvements in profitability without the exhaustive effort of constant lead generation. Key Takeaways Retaining existing clients is up to five times cheaper than acquiring new ones. Returning clients tend to spend more, accelerating business profitability. Crafting a clear customer journey enhances client retention and satisfaction. Consistent communication is critical in nurturing client relationships. Offering follow-up services and incentives encourages long-term customer loyalty. Now it's your turn! Dive into your client database and identify past clients who might be due for an upgrade or additional service. Reach out and demonstrate how you can add value at their next step. Start nurturing those relationships and watch your business thrive!…
In this enlightening episode, Maree Kirkpatrick walks listeners through the dangers of lost leads and how they impact sales. The podcast begins with identifying lost leads and touching on common assumptions in the sales world. Many business owners believe that if a customer is interested, they will come back—or they mistakenly focus all their energy on generating new leads. Maree dismantles these misconceptions, underscoring the critical importance of having a dedicated sales process that captures, nurtures, and closes leads effectively. Maree breaks the discussion into three insightful parts: recognizing the problem, setting up an effective sales process, and strategies to re-engage silent leads. The episode is enriched with practical advice, from setting up a nurturing sequence to automating what you can, making sure no sales are left to chance. The actionable steps shared can transform your approach to sales, turning potential losses into solid opportunities. Key Takeaways If you're not tracking lost leads, you're missing sales. Set up a structured sales process that automates follow-ups. It's crucial to nurture and engage leads consistently. Make purchasing as easy as possible for prospective clients. Re-engage lost leads with casual but meaningful check-ins. Business growth starts here. If you're ready to take control of your sales pipeline and stop leaving money on the table, explore Maree Kirkpatrick's sales tools and strategies at mareekirkpatrick.com/hub . Share this episode with friends, and let's build better sales processes together. Tune in next time for more insights!…
Unique Selling Points (USPs) are what set your business apart in a crowded marketplace, answering the question: why should someone choose you? Unfortunately, many business owners either don't identify their USPs or communicate them effectively. The episode delves into four common mistakes businesses make regarding USPs: thinking they don't have any, being too generic, trying to appeal to everyone, and not communicating clearly. We also explore pragmatic steps to identify your USPs by looking inward and outward, focusing on what makes you uniquely valuable to your target audience. Maree Kirkpatrick breaks down how truly understanding USPs can transform your business presence, ensuring your messaging resonates. By the end of this episode, you'll have not just clarity on your USPs, but also a roadmap to effectively communicate them, making your business unforgettable. Key Takeaways Every business has unique aspects that can be highlighted as USPs. Being different rather than better can elevate your market position. Avoid trying to appeal to everyone; focus on your ideal clients. Articulating USPs clearly is crucial for effective marketing. Regularly revisit and refine your USPs as your business evolves. Ready to uncover and amplify your Unique Selling Points? Dive deep using the toolkit available in Maree’s Sales Hub. Need guidance or feedback? Share your USPs with Maree on Instagram @mareekpatrick, and see how knowing what makes you stand out can lead to transformational growth. Stay tuned for more insights, and until next time, keep showing the world why there’s no one else like you!…
In this episode, we embark on a journey through the complexities of pricing in business. Our host begins by acknowledging the emotional and strategic challenges businesses face in setting their prices. This episode is tailored for business owners struggling with pricing, offering insights into effective strategies that ensure profitability and growth. We unpack the common mistakes many entrepreneurs make, such as setting prices based solely on competitors or industry standards without considering their unique costs and value offerings. Through engaging examples and practical tips, listeners learn to transition from a cost-centric mindset to one focused on value delivery. The episode also emphasises the importance of regular pricing reviews and adjustments, urging business owners to be proactive in testing and refining their pricing strategies. By integrating techniques like charm pricing and bundling, businesses can find innovative ways to appeal to their customers while maintaining healthy profit margins. So, if you're ready to transform your business's pricing approach, enhance profitability, and deliver exceptional value to clients, this episode offers the guidance and strategies needed to achieve those goals. Key Takeaways Focus on Value, Not Cost: Base your pricing on the value delivered, not just costs. Regular Reviews: Pricing should be regularly assessed and adjusted for market relevance. Bundle Wisely: Use bundling to add value while serving varying customer needs. Be Aware of Competitors: Do not blindly follow competitor pricing—understand your unique costs and value. Charm Pricing: A strategic approach to make prices more appealing. Dive deeper into mastering your pricing strategy with Maree Kirkpatrick's framework available in her Sales Hub. Visit mareekirkpatrick.com/hub and take control of your business's financial success with these proven techniques. Share your journey with us on Instagram and let us know which strategies you're excited to try. Pricing is both art and science, and with the right tools, you can achieve mastery. Go out there and own it!…
In this engaging episode, Maree unpacks the three key steps to winning at lead generation: attracting, capturing, and nurturing leads. She emphasizes the importance of targeting the right audience, aligning your free offers with your paid services, and maintaining a strong follow-up process. The episode identifies common lead generation mistakes like casting too wide of a net and failing to have a clear action plan for nurturing potential clients. Maree uses relatable examples to illustrate how businesses often miss the mark but also highlights how minor adjustments can lead to significant improvements. She assures listeners that success doesn’t require a massive email list and provides actionable insights to start implementing right away. From creating compelling lead magnets to leveraging technology for automation, this episode is packed with practical advice for entrepreneurs eager to boost their client engagement and, ultimately, their sales. Key Takeaways Always target your ideal client rather than a broad audience to increase effectiveness. Align your freebies with your primary services to ensure your leads will convert. Develop a consistent follow-up process to nurture leads effectively. Customize your lead generation strategies to suit your personal strengths and business values. Remember that valuable lead generation doesn't require a large email list to succeed. Get ready to attract, nurture, and convert like a pro. If today’s episode resonated with you, share it with your network and start conversations about transforming lead generation from a necessary task into an exciting opportunity for growth. Let's lead the way in effective business strategies that really work. Connect with Maree: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MareeKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media.…
In this episode, Maree Kirkpatrick welcomes listeners to the first show of 2025, filled with enthusiasm and resolve to make this year exceptional. Maree delves into her tried-and-true methods for setting and achieving ambitious goals, emphasizes the importance of a detailed strategy, and stresses consistency's pivotal role in success. She walks listeners through the process of reverse engineering goals, planning for chaos, and ensuring they don't fall into the trap of buying the next shiny object without a clear strategy. Maree introduces her "Sales Accelerator Planner," a tool designed to help entrepreneurs blueprint their year with actionable steps and monthly, weekly goals. With a focus on effectiveness, Marie encourages listeners to engage with clients authentically and deliver insane value to build meaningful relationships. This episode is a must-listen for those looking to truly make 2025 their year of transformation and success in business. Key Takeaways 1. Strategic Goal Setting: Define specific, achievable goals and reverse engineer them for clarity and action. 2. Consistent Action: Develop micro habits that support your plans and track progress to maintain momentum. 3. Authentic Client Engagement: Connect personally with potential clients, offering them clear benefits and outcomes. 4. Value Delivery: Consistently deliver authentic and useful content to build trust and rapport with your audience. 5. Using Tools Effectively: Leverage planners like the "Sales Accelerator Planner" to map out and achieve your goals. Ready to make 2025 your best year yet? Prioritize strategic planning, set clear goals, and maintain consistency to unlock your full potential. Don't forget to check out Marie's "Sales Accelerator Planner" for step-by-step guidance on achieving your business dreams this year. Head over to Maree Kirkpatrick's Website to grab your planner now! Connect with Maree: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MareeKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
In this episode, host Marie Kirkpatrick welcomes Natalie Alaimo, a Facebook ads and funnel strategist with years of experience helping coaches, course creators, and program sellers succeed online. Together, they dive into the world of Facebook advertising, debunking common myths and clarifying misconceptions around ads and funnels. Listeners will leave with actionable tips on how to make the most out of their ad spend, effectively nurture their audience, and use data for smarter decision-making—all while maintaining ethical marketing practices. Key Takeaways: 1. Natalie Alaimo’s Background and Journey 2. When to Start with Ads: 3. Ad Strategies for Different Resources: 4. Key Components for Effective Ads: 5. Organic vs. Paid Growth: 6. Retargeting and Metrics: 7. Tailored Strategies by Business Stage: 8. Ethical Marketing Practices: 9. Final Tips for Success This episode serves as a masterclass on Facebook ads, helping listeners establish a strong foundation for their advertising journey. With tips on maintaining ethical standards and a sustainable sales system, Natalie provides guidance on using ads as a strategic growth tool—regardless of where you are in your business journey. Connect With Natalie Alaimo https://www.instagram.com/natalie_alaimo/f https://www.facebook.com/natalie.alaimo https://www.linkedin.com/in/nataliealaimo/ Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
Join us on The Sales Show as we dive deep into leadership and communication with expert Mel Kettle! From strategies to tips, this episode is packed with insights. Mel discusses her strategic nature and career background, emphasizing the criticality of planning and strategy in her initial roles in conference management and marketing communications. Key Takeaways: Key Elements of Effective Communication Challenges of Clear Communication Customer Relationships and Listening: Building Team Connections Challenges and Solutions in Leadership Connect With Mel Kettle Visit www.melkettle.com https://courses.melkettle.com/boundaries https://courses.melkettle.com/blueprint Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
In this episode, MG discusses the evolving role of AI in business and the potential it holds for small businesses. We explore the importance of integrating AI into marketing and sales while maintaining authenticity. MG emphasizes the potential of AI to level the playing field for women in business and the critical balance between technology and genuine human connection. We also look into practical applications of AI, such as streamlining operations through automation, and MG's personal journey into AI. Her story reveals the challenges and opportunities that AI presents, especially for women entrepreneurs juggling multiple roles. From debunking AI myths to illustrating its nuances, this conversation offers valuable insights. The episode concludes with MG laying out steps for those new to AI, encouraging listeners to embrace this technology thoughtfully. Key Takeaways AI is accessible and powerful if used authentically and thoughtfully. The combination of AI with marketing is essential for businesses to stay competitive. AI allows for greater efficiency in business operations, freeing up time for creativity. Concerns about AI’s impact on society are valid but manageable through informed use. Women need to engage with AI to diversify its development and application. Related Resources and Links Biz Revolution Website MG's Marketing Agency Book Mentioned: "AI Business Strategy" Zapier Automation Tools Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
Burnout is a common challenge for entrepreneurs and business owners, but it's often deeper than just feeling tired or overwhelmed. In this episode, sales and business strategist Maree Kirkpatrick sits down with Felipa Bellete , a functional medicine practitioner and author of "Ending Body Burnout", to explore the connection between unconscious beliefs, physical symptoms, and business growth. In this episode... Felipa shares her personal journey with postpartum health issues and discovering functional medicine Explains how unconscious beliefs, fears, and unresolved trauma can manifest as physical burnout symptoms Discusses the connection between the nervous system's safety concerns and poor business performance Provides tips for recognizing early warning signs of burnout and addressing underlying issues Emphasizes the importance of developing self-permission and trust, not just surface-level self-care Highlights the value of working with practitioners to navigate the mind-body connection Offers practical advice for entrepreneurs to support sustainable business growth Resources Mentioned: Felipa's book: "Ending Body Burnout" Chris & Philly Functional Medicine Practice Connect with Marie: Email: podcast@Mareekirkpatrick.com Website: Mareekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
In this episode, Maree sits down with Dr. Lucy and Dr. Mary from Real Life Medicine, discussing how their holistic approach to health helps clients reclaim energy and productivity. They dive into weight loss, mindset shifts, and making sustainable changes that fit into a busy lifestyle. Together, Maree, Dr Lucy, and Dr Mary explore how improved health translates into greater success in both personal and professional lives. It’s filled with actionable insights and inspiration for long-lasting health and wellness results. Key Points: The importance of addressing the root causes of weight and health issues through a holistic approach. How Dr. Lucy and Dr. Mary shifted their messaging to simplify the concept of healthy living, making it more accessible to their clients. Mindset is crucial for business owners; when your health thrives, your business does too. How sales and health intersect, highlighting the mindset shifts needed to improve both areas. Insights on how to simplify messaging for greater impact and client engagement. Guest Information: Dr. Lucy Burns and Dr. Mary Barson are the co-founders of Real Life Medicine, a business dedicated to helping people achieve lasting weight loss and optimal health by focusing on mindset, nutrition, and sustainable lifestyle changes. Guest Info & Links: Website: https://www.rlmedicine.com/ Facebook: https://www.facebook.com/reallifemedicine Instagram: @real_life_medicine…
Welcome to another episode of the Sales Show with Marie Kirkpatrick. Today, we are delighted to host the ever-inspiring Sammi Jaeger. Sammi is an Entrepreneur, Co-Founder, Integrator, Coach, Speaker, Author in the making and Co-Host of The Date Forever Podcast. After Sammi’s life hit a crossroads, she hit the wall, picked herself up again, and began leaning into creating and living her own Fuelled Up Life. This time by design. Sammi is deeply passionate about how our relationships impact the quality of our lives. She is an advocate for the UN Global Goals and knows that we all have a role to play in creating a better world. Sammi and I have shared many insightful conversations about various aspects of life, from love and relationships to business mindset and journaling. I am thrilled to have her here today to share her journey and provide practical strategies that can help you design a life that you love. As business owners, we often get tangled in the grind and hustle, losing sight of the bigger purpose behind our ventures. Sammi Jaeger is an advocate for living a life by design. She brings a refreshing perspective on mindset and actionable steps to ensure that you can integrate these principles into both your business and personal life. Key takeaways: Sammi's Journey to Mindfulness and Intentional Living The Concept of a Fueled-Up Life - eight specific fuel tanks Connect with Marie: Email: podcast@mariekirkpatrick.com Website: mariekirkpatrick.com Social Media: @MarieKirkpatrick Thank you for tuning in to The Sales Show! If you found this episode helpful, share it with your network and tag Maree Kirkpatrick on social media. Remember to leave a review on Apple Podcasts to show your support. For further resources and to explore working with Maree, visit her website. Build a business with both impact and income!…
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