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The Road to Online Retail - Episode 3: Why online retailers need to understand the importance of "phygital".
Manage episode 322249915 series 3324593
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In our previous two podcasts, we've been exploring the belief of Kevin Moore, an international retail and sales marketing expert, that we are now entering "the second age of online retail".
This second age is the accelerated migration of shoppers to digital retailing of all goods and services.
In our podcast, we're exploring ways that both physical and digital retailers can ensure they're ready for this second age.
And an important part of that readiness is a retailer's "phygital" offering.
What's a "phygital" offering and why is it an important thing for online retailers to be across? Listen on...
Find out more about our podcasts, resources and courses at https://theroadtoretail.com
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