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Arvin Tang, Managing Director of AKIN: Why he decided to start AKIN, a Framework for Humanising Brands (even Personal Brands), Quantitative vs Qualitative Value in Marketing and How to Bring Value Even When You're Starting Out In A New Field
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Arvin is the Managing Director and Co-Founder of AKIN, one of the leading independent marketing agencies in the region. Only recently the team walked away from the Marketing Magazine’s Agency of the Year Awards 2020 with 6 awards in recognition of their amazing work. In this conversation, Arvin talks about AKIN's origin story, how his upbringing led him to where he is today, challenges in running the business and also about their framework for humanising brands. He also shares his thoughts how one should approach a field they have no/little experience in and also dispenses some sage advice for young folks leaving university, looking to make their way in the competitive work environment.
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