Influencer marketing: why it’s all about relations with Marina Garbuio (NEWBIE)

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2y ago 36:54

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Expanding your audience reach with the right voice

Influencer marketing.

Even the mention of it gives me the heebeejeebees.Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind. Your product lying next to them on said rock.

And oh the horror stories. Small business owners giving away oodles of product, and splashing the cash only to be ghosted.So how do you choose a trustworthy influencer? And how do you see genuine return on your investment?

Today we’ll talk about the positives and the pitfalls of this relatively new form of advertising, and whether it really has legs for your business.

Tune in to learn:

What influencer marketing is, and when it became a thing
The positives of influencer marketing
Which types of businesses can benefit from influencer marketing
How to find the right fit for your business
How to approach an influencer the right way
What kind of return on investment (ROI) you should expect from engaging an influencer
What measures to have in place to ensure you don’t get burned
Marina’s top marketing tip

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