Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing The Pharma Marketing podcast

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Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing

1y ago 23:36

MP4•Episode-Home

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated. This podcast will share insights and experiences from Ozgun Demir, Head of Digital Marketing at Genentech on:

Change management, resource management: how you ready the organization to take in whatever capabilities you're building
Data and measurement: ensuring marketers get access to the data in a timely manner
Accountability: ensuring overlapping roles act efficiently and expediently both with data and technology
Enacting a learning agenda: Genentech's approach to ensuring everyone - at an enterprise level - understands the same language, terminology and definitions
In-housing of media vs. moving therapeutic area level of engagement to an enterprise level of engagement

25 Episoden

#Science #Business #Marketing #Pharma Marketing Network #Advertising #Healthcare #Pharma #Pharmaceutical #DTC #FDA