Stop Coding Emails: Loops Co-founder and CEO Chris Frantz

The Peel with Turner Novak

Chris Frantz is the Co-founder and CEO of Loops, the email platform for software companies.We get into why sending emails is still a big problem, his hilariously simple framework for building products, getting in to YC with a last minute application, and why they skipped raising a Series A.Chris spent many years working in marketing and growth, and a good portion of our conversation is thinking through when to lean into product led growth vs hype, the early stunts they did to get their first users, and why Loops’ customer support team is all engineers.

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Timestamps:(4:37) Email platform for software companies(8:28) Why email’s a big deal(14:05) Opportunities in + future of email(17:00) Product vs Sales vs Hype led growth(24:33) Coming up with the idea for Loops(29:36) Building one of the first GPT wrappers in 2020(34:34) Lessons selling his first company(37:13) Doing their YC app in 10 minutes(40:53) Avoiding VC’s who add value(46:58) Skipping a Series A(51:37) Building in stealth for 18 months(53:21) Marketing stunts to get the first waitlist sign-ups(58:44) 4-step cadence of building Loops(1:01:58) Personally onboarding every new customer(1:04:03) Balancing 996 with family life(1:11:11) Cleaning wasp nests with a shop vac

ReferencedLoops: https://loops.so/Careers at Loops: https://loops.so/careersCuriosity: https://curiositystream.com/Snazzy AI / Unbounce: https://unbounce.com/product/smart-copy/Atlas customer support: https://atlas.so/Follow ChrisTwitter: https://x.com/frantzfriesLinkedIn: https://www.linkedin.com/in/ctfrantzFollow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/