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Justina Bice: Oral History Interview
Manage episode 401006165 series 2596953
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This interview is with Justina Bice of Patton Valley Wines. In this interview, Justina speaks about how she knew wine was going to be her path in ninth grade, though she didn't know what route she would take. An internship with the Idaho Wine Board and a desire to be in Oregon led her to working at Patton Valley 2015.
She talks about her work in Oregon, leading up to purchasing (along with winemaker Derek Einbarger) Patton Valley in 2022. Included in this process was a rethinking of the business model, finding a tasting room space, and working with her wine club to understand the changes. She also talks about how she's seen hospitality evolve, the effects of the pandemic, and what comes next.
This interview was conducted by Rich Schmidt at Patton Valley Wines tasting room in McMinnville on January 29, 2024.
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