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Balancing Pricing and Customer Experience in Auto Repair with Steven Fafel
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In this episode, Jimmy Purdy is joined by Steven Fafel, and they discuss the complexities of modern marketing. Steven emphasizes the critical role of online scheduling in streamlining customer experiences. Jimmy shares the importance of adjusting prices based on customer feedback to enhance service quality. They also delve into the significance of social media and event attendance as fresh marketing tactics.
00:00 Success from community recognition and car repair.
05:17 Striving for greatness in new programs and systems.
08:57 Disagreement with business practices and dealing with difficult customers.
10:11 Limited time, focus on business success.
16:08 Older shops need to adapt to technology.
19:07 Having a good time at the shop.
20:50 Optimizing marketing strategies for online and offline conversion.
25:53 Discovering successful shops online led to a positive experience.
29:23 Focus on customer acquisition to increase growth.
30:04 Auto ops delivers results in month one.
33:19 Startups struggle with constraining feedback from contracts.
36:50 Surveyed online scheduling methods, and found a lack of availability.
39:32 Gearbox sounds like a summons. We should go.
Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE
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