EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue

The Focused View: Empowering Eye Care Professionals

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In this episode, Michael Nasser is joined by Alison Abdullah Daoud, founder and director of Lens Avenue. Alison shares her inspiring career path, from completing her optometry degree at UNSW to gaining high-end industry experience in New York and finally starting her own independent practice in Sydney. This is a must-listen episode for new and experienced practitioners planning to start their independent practice.

During the conversation, they discussed Alison's inspiration in pursuing independent practice, the challenges she faced, and the innovative strategies she employed to grow her practice. Alison also highlights the importance of educating patients on comprehensive eyecare, building a niche, and leveraging social media for business growth.

Alison Abdullah Daoud is an experienced optometrist in the optical industry. She has performed diverse roles, including medical, business management, sales, and marketing functions. Alison is passionate about giving her local community the best visual needs, so she started Lens Avenue, which aims to provide comprehensive eye care combined with fashion.

Key Topics with Timestamps:

0:20 - Get to know Alison Abdullah

3:33 - Factors that influence Alison to focus on independent optometry

5:55 - Difference of working as an independent practice vs. corporate practice

9:44 - High-end industry and holistic approach exposure

13:20 - Lesson from New York

17:00 - The inspiration and challenges in starting Lens Avenue

19:54 - High-end, cool, and quirky frames

21:37 - Strategies to attract and retain clients

22:30 - The power of asking

24:58 - Understanding social media and utilising its strengths

28:14 - Comprehensive eye health over bulk billing

29:51 - Educating the patient on the importance of a comprehensive eye exam

32:10 - The importance of industry community support

Join us to the LIVE Q&A Podcast with Optipro Roadshow!

Mentioned Resources:

Lens Avenue

Lens Avenue on Instagram and Facebook

Send Alison Abdullah Daoud an Email

Connect with Alison Abdullah Daoud:

LinkedIn: https://www.linkedin.com/in/alison-abdullah-daoud-b21158182/

Instagram: https://www.instagram.com/allydaoud/

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