Ep. 67 - Unveiling E-Commerce Mastery and Shifting Retail Values with Leon Nicholas and Kerry Bailey

The Doing Business in Bentonville Podcast

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Discover game-changing e-commerce strategies and the evolution of value in retail with our special guests, Leon Nicholas and Kerry Bailey. Leon, Vice President of Retail Insights and Solutions, brings a wealth of knowledge in connecting innovative packaging solutions to market demands. Meanwhile, Kerry, Vice President at WestRock, offers an insider's perspective on forging strong enterprise relationships with retail giants like Walmart and Sam's Club. Together, they reveal to host Andy Wilson the secrets behind Walmart's staggering $100 billion e-commerce achievement and share actionable insights on the omnichannel tactics that are positioning sellers for holiday season success.
Then, they shift focus to the shifting landscape of consumer value perceptions across different income groups. Upper and middle-income shoppers are prioritizing quality, even at a premium, while lower-income consumers are tightening their belts, leading to more frequent, smaller shopping trips. The trio also explore the surge in private label brands, which are redefining quality and affordability.
This episode is packed with valuable insights into changing shopping behaviors and the critical role of strategic packaging and relationships in driving retail success. Don't miss this opportunity to stay ahead of the curve in the dynamic world of retail!

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1. Ep. 67 - Unveiling E-Commerce Mastery and Shifting Retail Values with Leon Nicholas and Kerry Bailey (00:00:00)

2. E-Commerce Strategies for Retail Success (00:00:06)

3. The Value Equation in Retail (00:14:22)