Ep. 115 - AI-Powered Ad Creation at Scale

The Doing Business in Bentonville Podcast

The retail media landscape is undergoing rapid transformation, with AI technology reshaping how brands connect with consumers on retail platforms. At the forefront of this revolution stands AdFury.ai, a groundbreaking startup built from day one as an artificial intelligence company focused on solving retail media's most pressing challenges.
Becca Shaddox and Brandon "BV" Viveiros join the podcast to share their journey building AdFury.ai. With Becca's 17 years of technology experience at Walmart and BV's extensive background spanning from Nokia to Saatchi & Saatchi X, this leadership team brings uniquely relevant expertise to the retail media AI space. What sets them apart isn't just their impressive credentials, but their firsthand understanding of the inefficiencies and opportunities in retail media advertising.
AdFury's AI platform addresses a critical pain point for brands and agencies: creating relevant, high-performing display advertisements for retail media networks with unprecedented efficiency. Rather than requiring creative teams to produce countless variations of ads manually, their system allows brands to upload assets and guidelines once, then leverages generative AI to produce optimized creative at scale. The platform incorporates a continuous feedback loop, learning from performance data to improve future creative generation.
Starting with Walmart's retail media network but with plans to expand to other retailers, AdFury.ai is strategically positioned in Northwest Arkansas—the retail capital of the world. This location provides invaluable access to brands, agencies, and retail partners, creating a perfect environment for rapid iteration and growth. Their roadmap includes expanding beyond static display ads into video, connected TV, and social media formats.
For brands struggling with the complexity and resource requirements of retail media advertising, AdFury.ai represents a compelling solution that lowers barriers to entry while improving performance. As both retail media and AI continue their explosive growth, this team is uniquely positioned at the intersection of these transformative technologies.
Ready to transform your retail media advertising? Visit https://www.adfury.ai/ to learn how their AI platform can help your brand achieve greater efficiency, consistency, and performance in the rapidly evolving retail media landscape.

Kapitel

1. Introduction and Milestone Celebration (00:00:00)

2. Meet the AdFury Leadership Team (00:03:01)

3. Becca's Journey to AdFury (00:08:18)

4. BV's Technology and Marketing Background (00:11:52)

5. AdFury's Mission in Retail Media (00:19:58)

6. Testing the Concept in Vegas (00:25:16)

7. Value Proposition and AI Engine (00:31:06)