#81: Strategies for making cx your growth engine

The Delighted Customers Podcast with Mark Slatin

You’ve just been hired as the Chief Experience Officer to run a financial services firm. What are the keys to driving sustained success?

Join CXO Eric Smuda share his insights on the keys (and the challenges) to leading successful change by driving outstanding customer experiences.

My favorite quote from Eric? “If you’re not using CX as your growth engine, what are you doing???”

Some of the key lessons for this episode of The Delighted Customers Podcast (link in comments below):

1. 'CX and Profit': Good customer experience merges business benefits with customer satisfaction.
2. 'Interaction ROI': Show return on investment in CX by linking experience improvements to CX Suite imperatives such as enhancing acquisition, retention, customer lifetime value, and lowering service costs.
3. 'Digital Impact': Enhance digital CX to increase conversion rates and decrease abandonment, demonstrating clear benefits. 4.
4. 'Relationship Building': Build strong relationships by learning about colleagues' business areas and contributing to shared goals.

And lots more gems.

Resources

The Delighted Customers podcast website: https://www.empoweredcx.com/podcast

Sign up for The Trusted Guide newsletter here: https://www.empoweredcx.com/newsletter

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/in/markslatin/

Register for the next Trusted Guide Roadmap™ Master Class here: https://www.empoweredcx.com/

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