Futureproofing Your Dealership: Mastering EV Sales & Marketing

The David Spisak Show

The electric vehicle (EV) revolution is here, and dealerships need to be prepared! In this episode, we dive deep into EV sales and marketing strategies with a panel of industry experts. You'll hear from Liza Borches, President of Carter Myers Automotive Group, Diana Lee, President/CEO of Constellation, Ash Zaki, CEO/Owner of Euromotors Auto Group, and Elena Ciccotelli, Host of the "The EVs for Everyone" podcast.
What We Discuss In This Episode:

We'll explore how EV buyers differ from traditional car buyers and what dealerships need to do to cater to their specific needs. Discover the importance of having knowledgeable EV specialists on your team and how to create a marketing strategy that resonates with EV enthusiasts.

We'll also discuss the challenges dealerships face with rising EV inventory and a potentially shifting political landscape. Learn how Original Equipment Manufacturers (OEMs) are pushing the EV market and how dealerships can leverage this to their advantage.

But EVs aren't just about saving the planet! We'll explore the broader benefits of EV ownership, such as performance and economic advantages, that can attract a wider range of buyers.

Finally, we'll introduce the concept of an "EV action plan" to help potential buyers determine if an EV aligns with their lifestyle. Join us for an electrifying conversation that will equip you with the knowledge and strategies to thrive in the EV sales world!

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