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Innovative Marketing Strategies in Real Estate
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In this episode of The Creative Viz Podcast, Scott Baumberger talks with Alaina Jackson, Director of Sales and Marketing at PeakMade Real Estate in Fort Worth, Texas. Alaina shares insights into her role overseeing multifamily and student housing management, the integration of sales and marketing teams, and the company's recent expansion into Canada. She highlights the benefits of their streamlined marketing strategies and the use of AI tools to enhance leasing and resident experiences. Additionally, Alaina emphasizes the critical role of architectural visualization (archviz) in their marketing efforts, using high-quality renderings and virtual tours to attract potential renters. She also discusses the importance of convenience and modern amenities for renters and shares a success story from a development project in West Midtown Atlanta.
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