Red Hare Brewing and Distilling: Trading labor for beer, Lambic ice-cream sundaes and respecting the industry

The Craft Brewers' Creative

In this episode Jenna visits The Marietta Taproom to share good beer and conversation with Frank Settle and Michael Danahy of Red Hare Brewing and Distilling. Michael is the Senior Marketing manager at Red Hare and Frank is their beer can designer and owner of his own company Intent Graphics. Pour yourself a Long Day Lager and join the conversation on what counts as a craft beer, how Red Hare create their beer and cans, and what's the difference between a milkshake and a smoothie.

KEY TAKEAWAYS

• Red Hare was the first craft brewery in GA to can beer.
• Lambic beers are great poured over vanilla ice cream.
• Learning about fine wine makes it easier to find good cheap wine.
• Michael Danahy can rap Dostoevsky.
• Without Country Boy Brewing and West Sixth Brewing Co, Michael would not be as passionate about craft beer as he is today.
• Frank got into graphic design under the tutorage of Blizzard Entertainment's Ely Cannon.
• Is there a point of popularity where craft beer stops being craft beer?
• Sweet Water used to let people who volunteered at their tap room take as much beer as they could carry home with them.
• The art should reflect the style of the brewery and the flavor profile of the beer.
• In creating a beer first, you come up with a beer, then come up with a name, then design the can.
• Puns can play into the design of a can if that fits the personality of the brewer.

BEST MOMENTS

‘I went from the bucket shop to fine dining overnight'

‘If the juice sucks, then it doesn't matter what's in the can'

‘Microphones and headphones should be on the table for every social conversation ever! I can hear you so well'

‘I was reading Crime and Punishment for AP lit and instead of a speech I asked the teacher if I could do a rap'

‘You cannot fault a company for being successful. Micro to macro'

VALUABLE RESOURCES

redharebrewing.com

Red Hare on Instagram @redharebrewing

Michael's Instagram @michaeljdanahy

Frank's Instagram @intent_graphics

Intentgraphics.com

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

If you want to contact Jenna, email [email protected]

This show was brought to you by Progressive Media

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