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417 :: This Leadership Metaphor is Killing Your Business: The Fallacy of Cascading Communication
Manage episode 435177060 series 1507842
In episode 417, host Bradley Hartmann discusses the fallacy of "cascading communication" as a leadership metaphor. He argues that while information may cascade down through an organization, behavioral change does not. Using Newton's laws of motion as a framework, Hartmann explains how leaders need to approach communication differently to drive real change. He suggests moving away from a one-time "cascade" of information and instead implementing a persistent "drip campaign" of communication using various platforms and tactics. This includes things like weekly newsletters, personalized video messages, live Q&As, and gamification elements. The goal is to anticipate and overcome the natural human tendency to resist change. Hartmann provides a downloadable checklist of these proven communication strategies for listeners to use in their own organizations. The key is crafting a multi-faceted, multimedia approach rather than relying on a single cascade of information from the top down. This, Hartmann argues, is a more effective way for leaders to drive the behavioral changes they seek.
You can download the PDF template discussed in this podcast at bh&co.com/blog
This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.
***
If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.
If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.
421 Episoden
Manage episode 435177060 series 1507842
In episode 417, host Bradley Hartmann discusses the fallacy of "cascading communication" as a leadership metaphor. He argues that while information may cascade down through an organization, behavioral change does not. Using Newton's laws of motion as a framework, Hartmann explains how leaders need to approach communication differently to drive real change. He suggests moving away from a one-time "cascade" of information and instead implementing a persistent "drip campaign" of communication using various platforms and tactics. This includes things like weekly newsletters, personalized video messages, live Q&As, and gamification elements. The goal is to anticipate and overcome the natural human tendency to resist change. Hartmann provides a downloadable checklist of these proven communication strategies for listeners to use in their own organizations. The key is crafting a multi-faceted, multimedia approach rather than relying on a single cascade of information from the top down. This, Hartmann argues, is a more effective way for leaders to drive the behavioral changes they seek.
You can download the PDF template discussed in this podcast at bh&co.com/blog
This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.
***
If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.
If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.
421 Episoden
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