03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)

The Bulletproof Marketer

This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion. Today’s “BREAKING NEWS”: Ellie Kemper: https://bit.ly/2XVxYgK Subway: https://bit.ly/3uiqyAr More on our “Cash or Trash?” segment: Sprite: https://bit.ly/3unT6s7 TikTok: https://cnb.cx/39IMETd From “Point & Counterpoint”: Singing Babysitter: https://fxn.ws/3APAQun Follow Tom’s projects here: https://www.linkedin.com/in/tbriggs https://twitter.com/HelloEpigraph https://www.facebook.com/hello.epigraph/ https://www.instagram.com/hello.epigraph/ https://www.linkedin.com/company/epigraphagency April is the president of Trust Relations: https://www.trustrelations.agency/. Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/