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How starting local allowed Her Suite Spot to build brand awareness, credibility and a community of raving fans. | Customer Stories
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In today's episode, I'm joined by Marsha Guerrier from Her Suite Spot; HerSuiteSpot is a digital platform designed to empower women of color to advance as leaders in their careers and business. Marsha tells us about • How she started by giving out micro-grants of just $100 that she bootstrapped from the profits she made selling services and programs. • How brand awareness and credibility was her biggest initial challenge and how she has overcome that to gain the trust of corporate sponsors and raise over $30,000 at the start of the pandemic. • How your brand values and your mission must be in alignment with both the community you are serving and the sponsors you hope to attract. ---------- Show notes & transcript: https://www.buddyboss.com/podcast Watch this video episode: https://www.youtube.com/c/BuddybossWP Follow us: Insta: instagram.com/buddybosswp Fb: facebook.com/BuddyBossWP Twitter: twitter.com/BuddyBossWP
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