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Dan Corso - President of the Atlanta Sports Council
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The Atlanta Sports Council is the group responsible for bringing major sporting events to Atlanta. Their success over time is astonishing. We will talk with Dan Corso, the President of the Atlanta Sports Council, about the Council's long run of success. From Super Bowls to College Football Championships. Atlanta has long proven to be a great destination for the biggest sporting events out there.
However, one recent major event, the NCAA Men's Basketball Final Four, was cancelled due to the COVID-19 pandemic. We will discuss that loss, but also look to the very bright future. The 2021 MLB All-Star game is scheduled for Atlanta, and the Council is pursuing other events like the FIFA World Cup.
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1. Welcome, and life during the pandemic (00:00:00)
2. When Sports stopped and the cancellation of the Final Four (00:04:24)
3. Economic Impact of Final Four Cancellation (00:07:00)
4. Chances Of Hosting A Future Final Four (00:10:47)
5. The Bid Process (00:11:57)
6. Corso's childhood memories of his father Lee (00:13:27)
7. Sports marketing career and his road to the Atlanta Sports Council (00:15:00)
8. Corporate Partner Support (00:19:00)
9. The Atlanta Sales Pitch (00:20:30)
10. Relationship with local teams and venues (00:24:00)
11. Future Events and Bids (00:25:10)
12. Adjustment for media and fans regarding sports consumption during the pandemic (00:28:24)
13. What's on the horizon for the Atlanta Sports Council? (00:31:53)
14. How the success of the Atlanta United is helping the FIFA World Cup bid (00:32:32)
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