The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.
• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure
• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models
• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces
• Successful businesses need to focus on their topical authority rather than trying to rank for everything
• Content pruning has become essential as excess pages create friction that slows down site performance
• LLMs are increasingly integrated with search engines, creating a merged experience for users
• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

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1. Introducing the AI Search Revolution (00:00:00)

2. Two Camps: Fear vs Opportunity in AI (00:04:28)

3. Traffic Metrics vs Brand Visibility (00:08:57)

4. The New Financial Models of SEO (00:16:25)

5. Topical Authority and Content Pruning (00:26:00)

6. LLM Behavior and Search Integration (00:36:10)

7. SERP Analytics and Competitive Positioning (00:44:01)

8. Key Takeaways: Be Remarkable (00:49:45)