Be Calm and CRO on with Talia Wolf

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.
• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions
• Most marketers focus too much on features rather than addressing customer emotions
• Using AI to outsource thinking leads to generic content that fails to convert
• Website traffic has decreased by 50-60% across platforms, making conversion optimization critical
• Two key emotional clusters impact buying decisions: self-image and social image
• Customer research is frequently skipped, but remains the foundation of effective marketing
• Generic messaging leads to commoditization, where businesses all sound the same
• AI-powered search is more conversational and emotional than traditional keyword search
• The best starting point is collecting the voice of the customer data through surveys, interviews, and review mining

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

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1. Introduction to Emotional Marketing (00:00:00)

2. AI's Impact on Marketing Strategy (00:07:13)

3. Understanding Emotional Triggers in Buying (00:15:43)

4. The Changing Nature of Customer Research (00:22:29)

5. CRO Fundamentals in the AI Era (00:31:08)

6. Final Advice and Resources (00:42:45)