How to Do Market Research that Your Audience Actually Responds to with Patty Farmer

StoryBuilders Podcast

Patty Farmer, a marketing expert, podcast host, and magazine publisher, joins Andrew Biernat on StoryBuilders to share her journey and insights on creating authentic connections in business and making a positive impact in the world.

Key Takeaways:

1. The Power of Storytelling in Marketing: Discover how sharing personal stories can differentiate you in a crowded market. Patty reveals strategies for crafting and sharing stories that resonate on different platforms, emphasizing the importance of emotional intelligence over artificial intelligence in creating genuine connections.
2. Innovative Market Research Techniques: Learn Patty's clever approach to gathering honest feedback from your audience. She shares tips on using hashtags and multiple-choice questions to increase engagement and gain valuable insights without coming across as salesy.
3. Aligning Business with Personal Values: Explore Patty's journey in creating Powerhouse Coffee, a venture that combines her love for coffee with her passion for empowering women entrepreneurs globally. This project illustrates how to create a business that not only generates revenue but also makes a meaningful impact.
4. Leveraging Your Distribution Channel: Understand the concept of a "distribution channel" in marketing, which encompasses all the ways you've built community. Patty explains how to effectively use these channels - from podcasts to social media groups - to grow your business and better serve your audience.

Tune in to learn how to apply these insights to create more authentic, impactful marketing strategies and build a business that aligns with your values and passions.

Want to be a guest on the StoryBuilders Podcast? Let's connect and see if it's a mutual fit! ---> mystorybuilders.com/podcastprecall