Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson

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Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience engagement's transformation in the wake of Google and social media's evolving roles. Discover strategic nuggets on marketing approaches and the rise of misinformation, learning how brands can pivot to stay pertinent as the market churns ceaselessly.
Step into the realm of leadership within the communications universe and witness the power of CEOs and executives as pivotal online voices. Marshall Manson, with his illustrious career traversing Edelman, Ogilvy, and Brunswick, illustrates the compelling blend of authenticity and expertise that fuels today's digital discourse. The Edelman Trust Barometer's latest findings serve as a backdrop, spotlighting the gravitation towards trust in relatable figures against the fading influence of traditional corporate voices. Our conversation delves into the strategic importance of leadership teams as critical conduits for strengthening brand narratives and the potential risks and rewards hinged to their personal branding.
The episode wraps with a candid examination of the "Walmarting Across America" PR fiasco and its enduring lessons for the sphere of influencer marketing. We go behind the curtain of strategies that stumble and the ethical dilemmas they stir, providing a real-time learning experience from campaigns that missed the mark. Moreover, Marshall imparts the wisdom of learning from past mistakes, pushing boundaries, and the importance of transparency in pioneering new digital terrains. Tune in for an episode brimming with compelling stories and strategic wisdom, arming you with the know-how to craft your message to resonate with your audience through the shifting media landscape.
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LinkedIn: https://www.linkedin.com/in/marshallmanson/
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1. Navigating the Changing Media Landscape (00:00:04)

2. Changes in Media and Marketing Landscape (00:04:14)

3. Media Landscape and Crisis Management (00:15:52)

4. Leveraging Leadership as Communication Channels (00:28:10)

5. Brands and Audience Customization in Marketing (00:35:10)

6. Marshall's F*ck Up - Walmarting Across America (00:39:43)

7. Learning From Mistakes, Pushing Boundaries (00:48:48)