Building Trust Through Authentic Branding with Laura Nicole Brown

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Send Carrie a Text Message!

Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.

I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create meaningful brand identities and standout websites that feel true to who they are.

Laura has worked across the globe crafting marketing strategies in everything from petrochemicals to cardiology. With a Master’s in International Marketing and years of experience behind her, Laura brings a strategic yet soulful approach to branding that really stood out to me.

Whether you’re building your business from scratch or giving your brand a much-needed refresh, this episode is packed with insights that will help you show up more confidently and consistently online.

Connect with Laura Nicole Brown

Laura Nicole Brown is founder of Inspiratti, an innovative branding agency that helps organizations discover their 'soul' so they can create a meaningful brand identity and a distinctive website that sets them apart. Laura has lived and worked in Slovakia, Singapore, Argentina and London devising global marketing strategies across a range of industries, including supply chain, petrochemicals and cardiology. Leveraging her Masters degree in International Marketing and global marketing roles, Laura is passionate about helping organizations create soulful brands, websites and other digital assets that are backed up with intention and strategy.

Instagram: @inspirattistudios

LinkedIn: Laura Nicole Brown

Website: https://www.inspiratti.com/

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.smarteronlinebusiness.com/
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Kapitel

1. Building Trust Through Authentic Branding with Laura Nicole Brown (00:00:00)

2. Brand Soul: Beyond Logos and Colors (00:01:34)

3. Laura's Journey to Brand Strategy (00:03:26)

4. Why Branding Truly Matters (00:06:09)

5. Branding vs Marketing: Key Differences (00:08:43)

6. Brand Strategy for New Businesses (00:13:08)

7. The Psychology of Brand Colors (00:18:13)

8. Consistency: The Ultimate Branding Superpower (00:23:51)

9. Episode Wrap-up and Resources (00:31:54)