SITB 231 feat. Todd Mercer (Artist Manager)

Sherm In The Booth

As many of you know, I love to have guests on that are behind the scenes in the music industry because they are a pivotal factor as artists grow throughout their career. Today's guest is someone who does exactly that. Episode 231 features Todd Mercer of Sherwood Management who oversees Cloverdale and his label Vibrancy along with Vibrancy Festival. Many of you are familiar with the high-octane DJ/Producer Cloverdale but Todd was there on day for the project. In fact, Cloverdale was the one who said I need to have Todd on because he brings such a fresh and unique perspective for building a brand and I couldn't agree more. This interview was incredible. It goes without saying how great of a dude Todd is but I learned so much from him during our time. He talked about how to look at their brand as a business but also how to maintain the authenticity without compromising too much for short-term opportunities. He provided insight on how they've built Cloverdale's label "Vibrancy" to become one of the most well-respected and welcoming labels in dance music and so much more. Todd is also very deep in planning the third "Vibrancy Fest" which occurs each year in Halifax, Nova Scotia - the festival brings people from all over North America and has become the premiere event for dance music in Halifax. Previous headliners include Tiga, Green Velvet, J Worra, DJ Susan and more! These are my some of my favorite interviews because I basically get free advice from a self-taught and self-made professional like Todd. No matter what stage you are at as an artist, Todd has some unique insight for you. Got my word there.