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The Move to Revenue Centric Enablement w/ Paul Butterfield
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💬 There’s a lot of talk about enablement “getting a seat at the leadership table”. What does this really mean and how can it be achieved?
My guest this week is Paul Butterfield, CEO of Revenue Flywheel Group and Executive Board President of the Sales Enablement Society
Paul Butterfield has designed, built and led high impact revenue enablement strategies and teams for Vonage, G.E., NICE InContact, and Instructure. As a consultant he’s coached Go-to-Market leaders from Expedia, ABB. Aspen Media, Orbitz, and Red Wing Shoes in change management and sales methodology adoption.
Paul's passion lies in leading revenue teams through transformation into truly customer-centric organizations that differentiate through how they sell rather than with price or product.
Tune in today and you'll learn the following, plus MUCH MORE:
💥 The importance of revenue centric global enablement programmes
💥 What has changed beyond the name for enablement professionals
💥 What tools you need in order to change your mindset from Enablement to Revenue
As Paul says: “You need to really understand the revenue engine in your company only then are you going to be able to have conversations with senior leadership that they will respect.” ‼️
Tune in to the full episode today and subscribe to get more episodes like this! 🎧
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