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031: Helping DTC Brands Boost Conversions & Improve Customer Experience with Oren Harnevo
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As AI dominates headlines, eCommerce brands are hard at work trying to figure out how to employ cutting-edge technology to improve their bottom line.
For Oren Harnevo’s Feel, however, human touch has been the secret to driving incremental revenue for eCommerce companies.
Feel builds 24/7 live sales teams for online businesses, allowing customers to connect with experts at all hours of the day. On average, Feel has increased AOVs by 50% and conversions by 35%, while decreasing product returns by 11x for its consumers.
Today, I’m sitting down with Oren to discuss how Feel is able to consistently build expert sales teams despite serving businesses across multiple niches. How do you find, hire and train great salespeople? And is it repeatable for other businesses?
You’ll also hear about how AI can help online eCommerce sales teams scale, how to implement video into online sales, and why brands must clearly distinguish the difference between sales messaging and support messaging.
Key Takeaways with Oren Harnevo
- How does Feel help 7, 8 and 9-figure brands make more sales?
- Pricing a service in a way that attracts DTC brands.
- How to quickly train a sales team to be experts on a specific brand or niche.
- Building a 24/7 sales team to accommodate customers in all time zones.
- The effect work-from-home has had on formality in the workplace — and how it affects businesses of different sizes.
- Why would a company not be a good fit to work with Feel?
- Balancing the high conversion potential of video sales with customer engagement preferences.
- The importance of distinguishing between sales and support messaging when interacting with customers online.
- What impact with AI have on conversational eCommerce?
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