What Is Salesforce Doing for Car Dealerships? Find out From a User's Perspective with Vicki Poponi!

Dealer Talk With Jen Suzuki

Meet Vicki Poponi, former C Suite Executive at Honda, now automotive industry advisor with Salesforce! SHe shares her firsthand experience with Salesforce as a game-changer in the automotive industry. Discover how Salesforce, a global force for over 24 years, is transforming automotive dealerships with its innovative solutions.

Vicki delves into the essence of Salesforce for dealers, highlighting its versatility and customization capabilities. Learn how Salesforce provides an out-of-the-box solution that covers 80% of dealership needs, allowing for seamless customization through their App Store. Explore how dealers can tailor their client systems without the hassle of complex integrations, thanks to Salesforce's open API that enables developers to create add-on features.

Unravel the power of Salesforce's Auto Cloud tailored for automotive dealers, starting from the Marketing Cloud and expanding into a comprehensive platform beyond traditional CRM capabilities. Dive into the vision of Salesforce for better customer experiences, focusing on creating seamless transitions and enhancing customer interactions throughout the sales journey.

Discover how Salesforce empowers businesses to build personalized systems that align perfectly with their unique requirements, without the need for extensive IT support. Explore the limitless possibilities of Salesforce's platform, designed to elevate sales operations and drive exceptional customer engagement in the competitive automotive landscape.

Tune in to gain valuable insights from Vicki's perspective on leveraging Salesforce to revolutionize automotive sales processes and deliver unparalleled customer experiences that drive lasting success in the industry.

Dealer Talk with Jen Suzuki Podcast |[e-mail] | 800-625-1590 | edealersolutions.com

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