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10 - Dave Roth - Confessions of Digital Marketing Missteps
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In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer.
Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com
Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and delivering over 3 billion page views a day for their many web properties.
We explore the complexity of running Google Ads accounts today vs. the past and how generative AI can help streamline workflows, and the constant innovation required in the digital marketing industry.
We jump into the challenges and strategies needed to work with startups, setting expectations, and maintaining client relationships and why Jim doesn't like working with startups (no offense to any startups)
One small ask - would you please subscribe to the show and leave me a rating - it goes a long way
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