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19. Community college recruitment through relationship building with Cassie Montgomery of Amarillo College
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In this episode, you’ll hear from Cassie Montgomery who is the Director of Outreach Services at Amarillo College, which is a community college in the Texas panhandle.
You'll hear her discuss:
- how marketing a community college differs from a four-year institution
- how she revamped their campus visit experience and how she designed it to meet the needs of a prospective community college student
- the importance of relationship building for recruiting their students
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