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Market Research Demystified - Dr. Melanie Richards
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Manage episode 276513863 series 2818835
Inhalt bereitgestellt von Tim Yeadon and Clyde Golden. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Tim Yeadon and Clyde Golden oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Melanie Richards is Chief Thought Partner and owner at Thought Catalyst, a market research firm in Johnson City, TN, where she's also an Assistant Professor of Media and Communication at East Tennessee State University. Other topics included:
- The pandemic’s effects on working parents, especially working mothers, along with how having kids stay home can increase gender inequities.
- What companies currently ask for from researchers versus what they should ask for.
- Data that organizations already have, but don’t use, common mistakes that companies make with research.
- How small companies or agencies can use research and data.
- How to create a comprehensive plan for highly effective research.
- Media Strategy and Audience.
- Foundational marketing principles.
- The importance of separating a marketing strategy from marketing tactics.
- Why you should always start research with goals.
- The importance of diversity and representation in research.
- Research as a customer experience touch point, and the importance of making it a good experience for the customer.
Click Here for Episode Transcripts
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
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