))
Creating Relevant Content with First-Party Data - Brian Knollenberg
Archivierte Serien ("Inaktiver Feed" status)
When?
This feed was archived on October 03, 2024 13:09 (
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 290339733 series 2818835
Inhalt bereitgestellt von Tim Yeadon and Clyde Golden. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Tim Yeadon and Clyde Golden oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Some of the questions that get answered in this episode:
- What are Customer Data Platforms and how can one help drive relevant content?
- What is first-party data vs second-party data vs third-party data?
- How does BECU use its member's first-party data to create relevant content?
- Are there levels of privacy that a consumer should have regarding how marketers use first-party data?
- Are Credit Bureaus outdated?
- Is there a way to control the use of consumer data at this stage of the internet?
- When does it make sense to hire a creative agency versus keeping the marketing tasks in-house?
- How can a creative agency be most useful to a company’s marketing department?
- How can a creative agency quickly learn their client’s business?
- How can a creative agency appear credible to a client or potential client?
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
22 Episoden
Teilen
