Ep. 183: May Mastermind Replay

Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

Technology is amazing, isn’t it?

During our May mastermind, Kenny, my assistant in charge of technology was on the East Coast, I was in Hawaii, and our guest moderator and expert, Laurie Carlson, was in Florida!

Thanks to technology, even from a distance we were able to connect!

That’s one of my biggest takeaways from this pandemic: we can use technology to keep going!

Whether it be a mastermind meeting all over the country, showing leads from our feeder markets homes, or even running webinars about your area, teaching people how to buy a home, technology can help you every step of the way!

Today, we’re reviewing some absolutely free tools, and the tips and tricks you need to know to master them!

Facebook, and Google Business can be the key to engaging hundreds, if not thousands, of qualified leads who are ready to buy!

Come listen in to our mastermind through the power of technology, and gain insights on how you can use these free tools to your advantage!

Laurie Carlson is a master at Google Business, and you’ll be amazed at how such a simple, free tool can help you be found when people are looking for real estate agents in their area!

You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

• Tom introduces this month’s mastermind meeting, and the expert of the month, Laurie Carlson!

• Laurie shares about Google Business Pages, and how you need to be using those to help connect with new leads!

• If you do a Google search on yourself, what comes up? You want your business to show up so that people can find you!

• Laurie does a screen share about what you can set up in your Google Business Page!

• Always test the amount of info you put out there! See what sparks people to connect with you!

• Laurie explains how she uses social media to share listings, and best practices to make sure that people see what you post!

• You can put your listings up as posts, and give just enough information so that people click to find out more.

• Don’t forget to ask for reviews! Those reviews will help others find you, and know that you are trustworthy! Get in the habit of doing it!

• Get your categories and services all posted on your Facebook page.

• Make sure that you have key words so that people searching for you can find you!

• The group discusses settings and what you can and should add to your Google Business Listing, including photos.

• If you don’t want to share your address, go rent some shared workspace!

• Laurie walks the group through Google Messenger and how to use it.

• If you’re not playing in Google’s sandbox, you’re missing out! Use the free tools that you have access to in order to reach people who need you!

• Get to know all the secrets you can use to get found! Don’t know what alt text is? Make sure you listen, because it could lead to your next sale!

• Should each member of your team make a Google Business page? The group discusses!

• The group shares how things have been in their market during COVID-19.

• Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me!

Connect with Laurie:

• LinkedIn

Connect with me (Tom):

• 2nd Home Agents website

• Facebook

• Instagram

• YouTube

• EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

• iTunes

• Spotify

• Stitcher

• YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!