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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 74: Stephanie St Clair Part 2:Harlem Numbers Kingpins "Where's my stabbing fork"
Manage episode 317831050 series 3238452
Inhalt bereitgestellt von Social Mutt Studios. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Social Mutt Studios oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Lock, Tank and Dan discuss the life of Harlem Numbers Queenpin Madame Queen Stephanie St Clair
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121 Episoden
Manage episode 317831050 series 3238452
Inhalt bereitgestellt von Social Mutt Studios. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Social Mutt Studios oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Lock, Tank and Dan discuss the life of Harlem Numbers Queenpin Madame Queen Stephanie St Clair
Get 20% OFF @manscaped + Free Shipping with promo code BADGUY at MANSCAPED.com! #ad #manscapedpod
121 Episoden
Alle Folgen
×In todays episode we interview the author of historical fiction novel "The Heights" Ray Franze His book covers many of the largest historical events in mob history from an often untold perspective. Order the book "The Heights" here https://bluehandlepublishing.com/merch/p/the-heights-signed-hardcover Follow Ray on Instagram at https://www.instagram.com/theheightsnovel/…
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1 Isabella Stewart Gardner Museum Robbery 1:11:22
1:11:22
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On this years St Patricks day special. Lock, Dan and Lorraine Mclain discuss the robbery of Bostons Isabella Stewart Gardner Museum robeery.
Lock, Dan, Tone and Lorraine Mclain discuss the historic mob events in the month of February
Lock, Dan and D.C. discuss the life of Harlem gangster and Bumpy Johnson rival William "Bub" Hewlett
Lock, Dan and D.C. discuss the life of Harlem Gangster William "Bub" Hewlett
Lock, Duke and Lorraine Mclain discuss Mob History for the month of January
Lock, Dan and Lorraine Mclain finish the story of Overachieving student turned fugitive Katherine Ann Powers
Lock, Dan and Lorraine Mclain discuss the life of over achieving college student turned long time fugitive Katherine Ann Powers
Lock, Tank and D.C. discuss the life of jewish mob pioneer Max "Kid Twist" Zwerbach
Lock, Tank, and D.C. discuss the life of Lower East side Jewish gangster Max "Kid Twist" Zwerbach
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1 Episode 96: James Dolan "Dolan House Charity Foundation" 1:07:20
1:07:20
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Lock, D.C., and Mr. DGMH Zack Debacco from Drinks with Great Minds in History discuss the life of Billy the Kid rival James Joseph Dolan
Lock, Tone and Dan discuss the life Notorious bank robber Willie Sutton
Lock, Tone and Dan discuss the life of New York armed robber Willie "Slick Willie" Sutton
Lock, Dan and Cancer discuss the life of New York Crime Lord Albert "The Lord High Executioner" Anastasia
Lock, Dan and Cancer discuss the life of Mob boss Albert Anastasia
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