Episode 26: Elevate Your Presence: The Art of Capturing Attention
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The number one job that our marketing has is to get people's attention. Whether you are looking to build or grow an audience, connect with that audience, or convert that audience into paying clients - you need to get eyeballs on YOU. It does not matter how good your offer, program, freebie, or anything is if people do not know you exist.
There are three things that I have seen really get people's attention, and I'm going to drill down into those on this episode of Content + Conversations.
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Episode Highlights:
Attention is Currency: Nothing matters if no one knows you exist
The 4Cs of Connection Marketing
Sharing beliefs, perspectives, and being willing to say the things others won’t
The importance of authenticity and being genuine
The power of taking a stance, being bold, and creating content that challenges industry norms
Challenging limiting beliefs and attracting the right people
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49 Episoden