This podcast is for entrepreneurs who are ready to take control of their inner dialogue and use positive self-talk as a powerful tool for success. Did you know that your success as an entrepreneur is heavily influenced by the conversations you have with yourself. This isn't just the dialogue you say out loud - but also the voice inside your head. (You know the one. The one that whispers you you're not good enough, you're not smart enough, or that you simply can't do it.) Positive self-talk f ...
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Episode 49: Blending Intuition and Strategy with Candice Erickson
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Meet Candice Erickson: Candice's background is psychology, marketing and media. Studying social media marketing at Sydney University, Candice created one of Australia's first social media marketing agencies. It was done for you marketing services in 2008. Candice has been a presenter on major Australian TV networks Channel 7 & 9 while subsequently …
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Episode 48: The Power of Intentional Reality Creation in Entrepreneurship
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Your path is your path. Trust it and embrace the journey wholeheartedly. In this episode of Sales Self Talk, we'll discuss the powerful intersection of spirituality and business, and how harnessing this connection can empower entrepreneurs to achieve their goals in a more authentic and fulfilling way. ✨ Grab the free resource that will help you rep…
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Episode 47: Aligning Your Brand with Your Authentic Self with Laura Hulleman
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Meet Laura Hulleman: Laura Hulleman, the creator of the Endotype Formula, Identity Aligned Brand system and hot of the Raving Coaches podcast. She is a powerful truth teller. Her superpower is helping people believe that being themselves in business is more than enough. Once a person is grounded in their identity, they can begin to operate from the…
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Episode 46: How to Scale: Foundational Steps for Business Growth with Sarah Masci
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Meet Sarah Masci: Sarah Masci teaches overworked online service providers how to simplify their business with a sustainable VIP Day or Day Rate business model. Years of running a freelance design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst t…
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Episode 45: Designing Your Business Experience: The Rules are Made Up
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The rules you’ve been given in business - and life in general - are totally made up. Someone, somewhere made a rule that we just started to believe as fact. But there are people everywhere doing things unconventionally - and totally killing it. They play by their own rules. And so can you. And you can be insanely successful in doing so. --- ✨ Grab …
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Episode 44: Beneath the Noise: Finding Your True Self in the Silence Within with Paul Salter
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Meet Paul Salter Paul Salter MS, RD, CSCS, CHt Hypno-Mindset and Performance Coach Having personally coached over 2,500 clients, I'm an expert in helping you get out of your own way by stopping self-sabotage at the source. With an extensive background working with elite Collegiate, Professional, and Olympic athletes as a Sports Dietitian, my unique…
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Episode 43: The Strategy Behind the Story: Marketing Insights with Zach Colman
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Meet Zach Colman Zach Colman is the Founder of Creatitive, a successful GRIT-Focused Branding Agency and expert in personal and corporate branding. He has helped countless professional athletes personal brands and athletic-driven corporate brands build mindsets and help them build their brands around community. Before establishing his business, Zac…
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Episode 42: Aligning with Your Soul's True Calling with Queenette Nwobodo
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Meet Queenette Nwobodo Queenette Nwobodo is an Activator who is on a mission to eradicate self-doubt and help women achieve their mission and vision. She has studied human behavior for 24 years and is using her gift to help women entrepreneurs amplify their message and impact. She is the founder of Profitable Coach Institute, and Queenformation Inc…
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Episode 41: Bold Shifts: The Evolution of Sales, Marketing, and YOURSELF
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I believe very strongly that I was put on this planet to put more power and more money into the hands of women. I'm a huge advocate for financial independence, equality in the workplace, and seeing women everywhere be successful and make a shit ton of money. And something I've learned by watching other super successful women evolve over the years -…
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Episode 40: Online, Offline, and Event Marketing with Arianne Traverso
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30:36
Meet Arianne Traverso: Arianne Om (Ari) is a mom, best selling author, owner of The Yoga Expo, and supporter of dreams leading a movement of impact makers to embrace health, wealth and happiness. She understands that the more value you put out into the world, the more value you receive back. It is through this sacred principle that she teaches othe…
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Episode 39: Leading Through Sales: A Transformative Approach
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Today I want to talk about sales and leadership and how they work together and how they are technically one and the same. When we shift into the mindset that sales is simply leading people to make a decision - suddenly the idea of sales becomes less daunting and more empowering. ❤️ Want free sales and marketing resources sent to your inbox every we…
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Episode 38: Exploring SEO - Optimizing Your Online Strategy with Lindsay May
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Meet Lindsay May Lindsay May is an award-winning, strategic marketing leader with 15 years of experience scaling businesses from startups to corporations. After leaving the 9-to-5 behind in January 2023, Lindsay launched her own SEO and website consultancy, The Happy Marketing Co., where she helps female founders grow through strategic website opti…
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Episode: 37: From Self-Doubt to Self-Confidence: Overcoming Limiting Beliefs Through Self-Talk
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Our subconscious mind, developed by age seven or eight, is heavily influenced by our self-talk and drives 85-95% of our actions. How is this affecting your growth and development goals? ❤️ Want free sales and marketing resources sent to your inbox every week? Sign up here: https://theconnectionagency.com/breakthrough Episode Highlights: Self-talk w…
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Episode 36: Mindset Makeover: Empowerment Through Belief | Interview With Kandi Lee
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Meet Kandi Lee: Over the past 30 years Kandi has had the opportunity to Coach and Consult over 100K Business Owners and Entrepreneurs. Kandi’s mission has been to help people transform their business from the inside out in the shortest amount of time so they can confidently create an Extraordinary Business while leaving a lasting legacy on the plan…
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Episode 35: The Power of Perception | Busting Marketing Myths: Are Buying Cycles REALLY Longer?
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Are buying cycles actually longer? We hear it all the time - especially from our peers on social media. They’re all telling us how different the market is today and how we need to be prepared because buying cycles are longer and it’s harder to sell. And I’m here to change that narrative for you today. My take? The only way that that story becomes t…
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Episode 34: Fearless Leadership + Authentic Marketing with Special Guest, Tonisha Stalnaker
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Meet Tonisha Stalnaker. Tonisha Stalnaker is the CEO and Lead Systems Strategist of SVS. She is the proud wife of a dedicated Law Enforcement Officer, and mother of two wonderful daughters - Rhaya and Gabrielle. When not spending time with her family, she is a dance fitness instructor, horror movie buff, and dog mom. Having worked in corporate Amer…
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Episode 33: The Power of Positive Intentions
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18:05
We live in a society that has a negativity bias. So when you share your really big goals and dreams with other people, most other people are going to tell you that that is ridiculous, that that's not going to happen for you. And I'm here to tell you that that is bullshit. ❤️ Want free sales and marketing resources sent to your inbox every week? Sig…
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Episode 32: Alignment in Your Sales and Marketing
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How you feel about your sales and marketing is directly impacting how you show up in the world, how many clients you are signing, how people are perceiving you - and how it's ultimately impacting how much money you can make. Because every strategy out there works - if you are in alignment with it. And no strategy will work if you are not. ❤️ Want f…
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Episode 31: The Ultimate Strategy for Success: A Business Owner Mindset
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16:42
Social media isn't just a platform for sharing. It's a 24/7 sales tool. I've noticed that a lot of business owners still struggle with leveraging social media effectively in their sales strategies. They hesitate because they don’t want to annoy people or come off as overly promotional or too “salesy.” But here’s my question: Why pass up on such a p…
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Episode 30: Building an Irresistible Sales Experience
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19:17
Sales isn’t about YOU. Nobody wants to go through your process. Nobody wants to go through your funnel. People want to EXPERIENCE you and your brand. When you shift your focus away from the process and instead focus on the experience you create… it makes all the difference. ❤️ Love the podcast? Each week, we send out a free sales or marketing resou…
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Episode 29: 4 Core Reasons Your Product or Service Isn't Selling
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17:03
Ironically enough - the number one reason I find people are struggling to sell their products and services is because - they're not selling often ENOUGH. ❤️ Love the podcast? Each week, we send out a free sales or marketing resource to listeners who subscribe to our email list Sign up here: https://theconnectionagency.com/breakthrough Episode Highl…
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Episode 28: Audience Building + Lead Generation - Two Sides, One Coin
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Are audience growth and lead generation the same thing? There are people with massive audiences making no money - and people with small audiences making millions. The two are not the same thing - but they do work together in different phases of your business journey. In this episode of Content + Conversations, we discuss how to utilize both in your…
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Episode 27: Building a Resilient Business: Breaking Free from One-Lane Marketing
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Picture your business as a highway, with each tactic representing a lane leading to your destination. In this episode of Content + Conversations, we dive into the importance of not staying in one lane when it comes to your business and marketing tactics. Join me as we unravel the secrets to sustainable success. ❤️ Love the podcast? We have a privat…
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Episode 26: Elevate Your Presence: The Art of Capturing Attention
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The number one job that our marketing has is to get people's attention. Whether you are looking to build or grow an audience, connect with that audience, or convert that audience into paying clients - you need to get eyeballs on YOU. It does not matter how good your offer, program, freebie, or anything is if people do not know you exist. There are …
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Episode 25: From Goals to Growth - The Power of Daily Commitments
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Who is the person who keeps commitments to HERSELF? Who is the person who is actually going to hit the income goal? Who is the person who hits that health goal? Who does that person need to be and how does she need to show up? Making daily commitments - and keeping your PROMISE to YOURSELF is powerful. ❤️ Love the podcast? We have a private podcast…
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Episode 24: Sales Messaging: 5 Game-Changing Tips for Better Results
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To make sales - you have to move people through your sales funnel. Sales messaging is one very powerful way to do that. But - most people suck at talking about what they do in a way that actually communicates value and converts. In this podcast episode, we’ll dive into 5 ways you can improve your sales messaging. ❤️ Love the podcast? We have a priv…
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Episode 23: Successful Businesses Do Not Happen on Accident
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17:23
Successful businesses are not accidental but are built on intentional decisions. Which means - if you want to be successful, it is absolutely necessary that YOU as the business owner clearly define what success means to you personally - and make an unwavering decision to achieve it. ❤️ Love the podcast? We have a private podcast for business owners…
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Episode 22: 4 Ways to Transform Your Sales and Marketing Strategies for Success in 2024
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15:33
Welcome to the ever-evolving realm of entrepreneurship, where adaptability isn't just a virtue—it's a necessity. If what you were doing previously is no longer working - it's time to take a look at your 2024 sales and marketing strategies. ❤️ Love the podcast? We have a private podcast for business owners who want to leverage social media to sign m…
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Episode 21: Selling Every Single Day
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16:21
Trapped in the cycle of feast or famine - 30-50k months followed by months where you barely make a sale? Caught up in the idea that success is found in launch cycles and open cart windows? It’s frustrating. Disheartening. And there is a different, more consistent, way you can go about your online business. In this episode of Content + Conversations…
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Episode 20: Automaton, AI, and Human to Human Connection
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20:21
As a firm believer in the power of personal relationships, I found myself struggling to accept the era of AI and automation. Despite being an early adopter by nature, embracing this new technology posed a unique challenge – how could we leverage these tools without sacrificing human-to-human connection, vulnerability, and relationship building? Ove…
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Episode 19: A Different Approach to Pain Point Marketing
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15:49
Pain point marketing is a hot topic. At The Connection Agency, we don’t love it. We're not in the business of making people feel miserable. Our passion lies in partnering with clients who embody empowerment, excitement, motivation, and determination. It’s important to recognize the pain, or the current situation your ideal clients are in - but we d…
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Episode 18: Reach and Frequency
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18:14
The number of people who will message 10 people on social media one time - and then say they ran an outbound campaign that didn't work is ASTOUNDING. The data tells us that we have to touch people 16 plus times to get their attention - the volume has to be fairly significant. Reaching out to a small handful of people ONE time does not mean the stra…
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Episode 17: Developing Your Personal Brand
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18:03
The truth of the matter is, for 95% of the entrepreneurs … you are a personal brand, whether you like it or not. Most of us did not start businesses because we wanted to be personal brands, but when you are consistently showing up online - you create it. And how you show up shapes perceptions and attracts, or repels, your ideal clients. ❤️ Love the…
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Episode 16: Sales Vs Marketing
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14:36
Whether you're running a small business generating a modest monthly income or overseeing a larger enterprise raking in substantial revenue, one common challenge persists – the need for absolute clarity on the distinctive roles that sales and marketing should play. The burning question? How do we ensure that these two critical components work in sea…
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Episode 15: Three Reasons We Say Community Vs Lead Generation
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20:24
There are 3 big reasons we choose to say community building vs lead generation. Education. Connection. And emotion. Lead generation can sometimes feel impersonal, but community-building offers a platform for educating and sharing valuable information. People don’t just want to be a “lead.” They want to be a member of your community. In this episode…
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Episode 14: "I Tried Outreach, It Didn't Work!"
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16:35
The number one reason most people's sales and marketing doesn't work is because their messaging is off. They are not actually speaking to their ideal client in a way that is compelling or interesting. And I hate to say that, and I don't say it to be mean, but it is the God's honest truth. Most marketing out there today is boring. This is just ONE r…
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Episode 13: Being Yourself in Your Marketing
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17:45
You are the thing that drives your marketing. We're taught that it's the algorithm, it's the platform, it's the audience. But the truth of the matter is, you are the thing that drives your marketing. You are the secret sauce. You are the superpower. You are the reason why somebody chooses one company over another. You are the reason why somebody pa…
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Episode 12: 6 Mistakes You're Making in Your Sales Messaging
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19:40
Whether you're communicating through social media, emails, sales pages, or direct messages, there are 6 mistakes that could be costing you valuable opportunities. ❤️ Love the podcast? We have a private podcast for business owners who want to leverage social media to sign more high quality clients? Check it out: https://theconnectionagency.com/conne…
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Episode 11: Alignment in Sales and Marketing
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19:35
Truth is - the idea that everybody is going to be aligned with this just one strategy is kind of bullshit. Oftentimes, we find ourselves out of alignment because we're following the blueprints and the plans and the strategy that maybe worked for somebody else. The more aligned we are in our sales and marketing in our businesses with our goals, the …
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Episode 10: Understanding Your Sales Pipeline
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Sales Pipeline is sometimes a word that gets misused - or gets lumped in with funnels and other marketing tactics. In this episode of Content + Conversations, we'll unravel what a sales pipeline truly is and how to build one purposefully. ❤️ Love the podcast? We have a private podcast for business owners who want to leverage social media to sign mo…
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Episode 9: 3 Ways to Overcome Your Fear of Outreach
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There's a lot of people on the internet that have really strong feelings about cold outreach, cold DMS, outbound DMs - whatever you want to call it. As humans, we naturally fear rejection and judgement - and it’s keeping us stuck. I'm going to give you some really tangible ideas as to how to move through this fear so that you can actually implement…
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Episode 8: Top Reasons Your DMs Aren't Working
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19:31
If your social media outreach is not working, I'm going to break the six reasons as to why you are not getting the results you want. Because the truth of the matter is -Outreach works. Relationships Work. Conversations Work. Period. Did you know we have a private podcast for business owners who want to leverage social media to sign more high qualit…
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Episode 7: 3 Reasons for Inconsistent Revenue
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Hockey stick growth is not normal - and typically isn’t sustainable either. But if your growth is consistently inconsistent, there's typically one of three things happening - and I’m going to break those down for you in this episode. Did you know we have a private podcast for business owners who want to leverage social media to sign more high quali…
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Episode 6: Understanding Why People Buy
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Why do people buy - and why will they buy from YOU? People buy based on emotion and they justify with logic. You've heard me say that before, but today I really want to break apart what that is, what that means, and how that impacts you as a business owner, entrepreneur, content creator, or a marketer. Episode Highlights: People Buy Based on Emotio…
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Episode 5: Conversations Are The Fastest Path to Cash
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19:33
The more people you talk to, the more money you make. That is going to be your fastest path to cash, generate great content and start conversations with new people. There are a few KEY conversations that we help our clients have inside of their businesses including connect calls, providing free resources to build credibility and relationships, and …
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Episode 4: The Three Types of Content You Need to Create
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20:18
There are three types of content you should be creating: Authority Building, Connection Content, and Belief Shifting Content Your content has the power to achieve three of the FOUR Cs in your marketing strategy. CONNECT, CREATE relationships, and CONVERT your clients. Check out episode 3 to learn more about the 4Cs. You can grab the free eBook here…
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Episode 3: The 4Cs of Connection Marketing
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It doesn’t matter if you're making a $1,000/month or a $100,000/month or 1 MILLION dollars every month - there are FOUR things that your marketing strategy should be built on. Connect. Create. Convert. Communicate. You can grab the free eBook here: https://theconnectionagency.com/4cebook Episode Highlights: The 4Cs of Marketing: Connect, Create, Co…
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Episode 2: Sales Energy
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19:03
Every single sales strategy will work - if your energy is in alignment with it. If you are afraid to sell your stuff, your sales will always suffer. If you are afraid to ask for money, you will always have trouble making money. It’s time to show up in YES energy! Instead of letting our sales efforts be rooted in fear, it’s time to shift our energy …
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Episode 1: The Sales Experience
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16:35
The most powerful sales and marketing strategies focus on creating connection and building relationships - and that comes down to two things. Content and Conversations. Create content that shifts beliefs, inspires, and makes people want to connect. Have conversations that make people feel seen, heard, and understood. On this podcast, we'll dive dee…
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