#04 - Robert Tercek (LA), Author of Vaporized - When Digital and Real Worlds Collide

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Today's very cool episode is with Robert Tercek, one of the world's most prolific creators of interactive content, a ground breaking pioneer in digital media since the early 1990's and author of the Vaporized: Solid Strategies for Success in a Dematerialized World. Jason sat down with Robert in the lobby of the Intercontinental Hotel in Adelaide, South Australia while on his visit from Los Angeles. He was in town in his role as Creative Director for Hybrid World Adelaide, a digital entertainment and technology event launched in 2017 that explores the future of a 'hybrid world', where the real and digital worlds collide and ultimately evolve. Robert has held Creative Director, President and other senior executive roles for Sony Pictures, MTV, Oprah Winfrey Network, and now advisory group General Creativity. He has worked across media platforms from web, wireless, interactive television, games consoles, and digital satellite & cable TV, and drove digital media innovation, well before digital and the internet were concepts as we know today. Robert talks with passion at how hard it was initially to convince media executives to embrace digital media, as it was against what they knew and accepted as the way media worked. He shares his story growing up in Cleveland Ohio as curious about everything, and how the rough economy in Cleveland at the time, has shaped his drive for the need for businesses, cities and towns to seek constant reinvention and renaissance. We discuss what can be learnt from businesses such as Apple, the Dollar Shave Club and Burberry, and the importance of blind spot coaching and seeing opportunities in the periphery. And, working with the newly informed and highly empowered consumer. Robert was very generous with his insight, experience and observations. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/