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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Un Very Personal Moment
Manage episode 385856559 series 3241423
Inhalt bereitgestellt von Peter Luchavez. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Peter Luchavez oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Wede Buster made its appearance on the NFL Black Friday Football on Prime Video, the aftermath of the 2023 Ohio State/Michigan game, and Guillermo takes on the Las Vegas Grand Prix. Plus, the theme song from "Frasier."
…
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354 Episoden
Manage episode 385856559 series 3241423
Inhalt bereitgestellt von Peter Luchavez. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Peter Luchavez oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Wede Buster made its appearance on the NFL Black Friday Football on Prime Video, the aftermath of the 2023 Ohio State/Michigan game, and Guillermo takes on the Las Vegas Grand Prix. Plus, the theme song from "Frasier."
…
continue reading
354 Episoden
Alle Folgen
×The Kimmel/Rodgers feud, the Oakland Athletics using “Squatter’s Rights” to keep the Oakland Ballers out of Oakland Stadium, another shooting took place, this time at Perry, Iowa, and the 8 UFL teams from the XFL-USFL Merger have been revealed for the March 30th, 2024 Kickoff of the UFL.
The Rock called out Roman Reigns, Aaron Rogers called out Jimmy Kimmel, a guy leaped-attacked a Las Vegas Judge, and both of the College Football Playoff trophy presentations from the 2024 Rose Bowl Game & the 2024 Sugar Bowl.
The 1st Weekend of 2024 will be filled with new episodes along the way, featuring the trophy presentations from the 2024 Rose Bowl Game & the 2024 Allstate Sugar Bowl, and the 8 teams from the UFL revealed.
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1 2024 New Year’s Revolution: In Your Face 1:50:38
1:50:38
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Starting off the leap year 2024 on a Monday with a lot of songs to get through, and of course Jimmy Kimmel presented the 2023 Clip Of The Year before his long Winter Break on “Jimmy Kimmel Live!”, & ending it with the Traditional “Auld Lang Syne (LIVE 2000 Version)” by Billy Joel.
The 4th & Final 2023 Year In Review, before the New Year’s Day special nonetheless, features the Trophy Presentation of the In-Season Tournament for the Los Angeles Lakers, John Lennon’s “Imagine” back in the 1972 Jerry Lewis Telethon, and more!
The 3rd part of the 2023 Year In Review, featuring the 20-Year Anniversary Monologue on Jimmy Kimmel Live! with Jimmy Kimmel himself.
Counting down to the year 2024 with the final 2 episodes of 2023 and a New Year’s Special on 2024
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1 Lay Trade-ition Dew Christmas 2023 1:42:52
1:42:52
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Another annual Christmas Special with a lot of Christmas music on the way! Plus, another Animated Christmas short from Colbert & The Late Show crew, and President Biden making a Christmas at the National Christmas Tree Lighting Ceremony.
2nd part of the 2023 Year In Review as we go through Kevin McCarthy's farewell address, Kimmel's chat with a Gay Nutcracker & Black Santa on a Wheelchair because the GOP continued the War On Christmas, and a Christmas duet with Jordan Mailata & Patti LaBelle.
Kicking off another 4-Part Year In Review Special as we look back to what happened in 2023, including the Holiday Edition of 1st Drafts w/ the Colbert's. Also, the Nuggets' 1st NBA Championship, & CBS Sports say farewell to The Southeastern Conference Football.
From Saturday to Monday (Christmas Day), we start off the 2023 Year In Review and end on the Best Monday Ever, because it's Christmas!!!!!
Shohei Ohtani moves to SoCal and play for the L.A. Dodgers starting 2024, George Santos fell for Kimmel’s Cameo tricks again, Ryan Blakey made a toast at the 2023 NASCAR Awards Banquet, and a Christmas Song by Earth Wind & Fire.
Kimmel is angry about Matt Damon being nominated for an award, Trump evades the courts, Biden & Zelenskyy meet again, and Colbert broke silence about his ruptured appendix.
Season 4 continues with stuff like George Santos & his Cameos, Ryan Blaney's speech at the 2023 NASCAR Awards, Trump facing or averting more trials, & more!
George Santos made a Cameo, a Big Ten Football Trophy Presentation last week, and Faith Evans with her rendition of "Heaven Knows" by Donna Summer & Brooklyn Dreams from the 2004 movie, "The Fighting Temptations."
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Random Stuff w/ Peter Luchavez
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Brenda Lee goes to the Top of the Christmas Tree with her 65 Years Old Christmas Tune, recapping the 4th & Final GOP Kids Table Debate, and Trump's sit down Town Hall with Sean Hannity.
Norman Leer passed away at the age of 101, Taylor Swift is named the 2023 TIME’s Person Of The Year, Kevin McCarthy will leave Congress after 2023, and a Sayonara to George Santos.
Continuing the 4th Season of Random Stuff ‘til the end with a lot of stuff to catch up on, including George Santos being ousted, Trump rampage, Michigan Football’s B1G Championship Trophy Presentation, and more!
A shocking return of CM Punk after the 2023 Survivor Series, wins from the Chiefs & Eagles, and an Obituary of the Pac-12 Football after the 2023 College Football Season.
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Random Stuff w/ Peter Luchavez
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The Wede Buster made its appearance on the NFL Black Friday Football on Prime Video, the aftermath of the 2023 Ohio State/Michigan game, and Guillermo takes on the Las Vegas Grand Prix. Plus, the theme song from "Frasier."
R
Random Stuff w/ Peter Luchavez
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Kimmel & Chad "Ochocinco" Johnson counted down the Top 3 Most Excessive Celebrations from the NFL Fans & remembering the late Bob Barker after he died before turning 100 Years old.
The very 1st Thanksgiving Day Edition of Random Stuff begins the 1st of another unprecedented 4-Episode Thanksgiving Weekend. I got a lot of catching up to do.
Have time for the Thanksgiving Brwak Next Week, so let's catch up on some stuff that happened late October 'til this time of November.
Kyle Larson clinched a Final Four Spot last week, George Santos pulled a Caillou, then Taylor Swift made a lot of Moolah and PDA, and Stephen and his wife Evie Colbert have celebrated their 30th Anniversary together with a segment called "First Drafts" on 10/11/23.
The GOP is scrambling to find a New Speaker of the House after the ousting of Kevin McCarthy, Trump getting GAGGED, and Kimmel caught up with Mike Lindell and George Santos. Plus, a mashup of “Every Breath You Take” and “I’ll Be Missing You” will be played.
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Random Stuff w/ Peter Luchavez
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This is the 200th Episode of this podcast, and we'll get through these topics: Fani T. Willis’ Press Conference on Trump’s 4th Indictment back in August, Taylor Swift and the NFL, Lara Trump, Ryan Newman’s 2023 SRX Championship Season, & the live performance of the “Zyuranger” Theme from 2004.
Kevin McCarthy has been kicked OUSTED and the Late Night Talk Show hosts are back for more after the end of the WGA Strike, and Colbert is mentioning Trump by name again! Plus, a very popular song from the 80’s from Sade.
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Random Stuff w/ Peter Luchavez
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The unexpected return from an unexpected hiatus is coming with a lot of stuff to talk about, including the Speaker of the House fiasco and the return of the Late Night Talk Show Hosts.
An unexpected hiatus leads to an unexpected 4-Episode Weekend to catch up on a lot of stuff.
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Random Stuff w/ Peter Luchavez
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1 Racing With Developers Who Have Some Expertise 1:06:47
1:06:47
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A racing kind of episode as I recap the Indianapolis Doubleheader for INDYCAR and NASCAR and a Throwback to the 1995 I.R.O.C. Race at Michigan. Plus, the theme song from the Super Sentai Series, "Taiyou Sentai Sun Vulcan."
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