Why Business Is Harder for LGBTQ Entrepreneurs | Queer Money Ep. 552

Queer Money®: How Gay People Do Money

Is being an entrepreneur more difficult for LGBTQ+ folks?

Even though the Right won’t admit it, business is more challenging for LGBTQ entrepreneurs, and this shocking story on Twitter/X will anger you.

In this episode of Queer Money, hosts David and John discuss the myriad challenges faced by LGBTQ+ businesses on social media with guest Matt Skallerud, founder, and CEO of Pink Media. The dialogue encompasses the abrupt suspension of key LGBTQ+ accounts on X (formerly Twitter) and broader financial struggles linked to restrictive social media policies. The episode highlights the systemic biases in social media algorithms, changes under Elon Musk's Twitter leadership, and the necessity for adaptive marketing strategies. The hosts also share personal anecdotes of unjust ad rejections and endpoint the evolving landscape of digital advertising for LGBTQ+ entities. With an optimistic look towards future elections, they emphasize the continued fight for visibility and fair treatment online. Resources and insights for better engagement on platforms like LinkedIn and Twitter are shared, along with the importance of sustaining an email list. Matt Scalar provides closing advice on connecting with Pink Media.

Topics covered:

• 00:00 Introduction: The Challenges for Queer Businesses
• 00:11 Guest Introduction: Matt Scalar and Pink Media
• 01:30 The Power of Social Media for LGBTQ Businesses
• 04:09 The Impact of Twitter's Changes Under Elon Musk
• 07:36 The Sudden Suspension: A Coordinated Attack
• 12:31 Financial Impact and Business Adaptation
• 15:37 Similar Struggles: Our Battle with Facebook
• 19:56 Challenges for LGBTQ+ Businesses in Social Media
• 20:17 Navigating Social Media Monopolies
• 21:30 The Politicization of LGBTQ+ Ads
• 22:45 Corporate Equality and Its Flaws
• 23:32 The Political Nature of LGBTQ+ Existence
• 24:11 The Role of Businesses in Politics
• 25:31 Advocating for LGBTQ+ Businesses on Social Media
• 27:10 Strategies for Overcoming Social Media Challenges
• 31:04 The Importance of Engagement on LinkedIn
• 35:19 The Future of Social Media for LGBTQ+ Businesses
• 39:17 Final Thoughts and Optimism for the Future

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• Connect with David on LinkedIn

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