PR Professional's Guide to Ethical AI Usage and Client Trust

Public Relations Review Podcast

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Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.
Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion.

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1. PR Professional's Guide to Ethical AI Usage and Client Trust (00:00:00)

2. Ethical AI in Public Relations (00:01:10)

3. Ethical Considerations of AI Use (00:05:46)

4. [Ad] The Growth Gear (00:18:24)

5. (Cont.) Ethical Considerations of AI Use (00:19:04)

6. AI Privacy and Security Concerns (00:22:05)