Designing an Excellent Customer Experience In 3 Stages

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff.

While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or generate excitement about it from your clients. That’s where having an impeccable customer experience comes in!

But how do you design one for your business? There are three elements (or stages) to this: the first sets the tone for your relationship with each client, the next creates your path to success, and the last one wraps everything up and sets you (and your client) up for continued success.

In this next episode of Promote Yourself to CEO, you’ll learn all about those three elements. I take you through every stage one-by-one and include all of the systems, pieces, considerations, and questions you should implement or think about for each to create an excellent experience for your clients.

On this episode of Promote Yourself to CEO:

4:11 - I talk about the five systems you need for the first element: client onboarding.

10:50 - How can your clients get the best results? This is all about setting expectations.

12:54 - What’s the third area to shore up in your client onboarding process? (And what is the key to making it work)?

16:32 - The final piece of onboarding is incredibly powerful to make sure that everything starts off on the right foot.

19:37 - Your path to success lies in this next element of your customer experience plan. Here are a couple of areas to think about as you map it out.

28:19 - Too often, entrepreneurs wait to do this. So you’ll need to be proactive in this next step on your success path.

30:39 - How can you keep your clients committed to the process of going through your entire program? I reveal the final piece to your success path.

33:56 - I discuss four steps to think about as you complete the implementation of your customer experience plan for each client.

Mentioned in Designing an Excellent Customer Experience In 3 Stages

• The 3 Essential Systems to Sustainably Scale Your Business (LINK TBA)

• The CEO Collective

• 90-Day CEO Operating System

• The Coaching Habit by Michael Bungay Stanier

• Racheal on Instagram and TikTok

• Rate and review on Apple Podcasts