Navigating the New Age of Generative Tech with Rob Ashton

PR After Hours

We revisit the intriguing world of artificial intelligence with Rob Ashton, whose career spans from scientist to the creative mastermind behind Emphasis, a global business writing consultancy. Rob, with his unique blend of expertise, has been a trusted advisor from Silicon Valley to the government of Bhutan. His latest venture, The AI Writer newsletter, has quickly attracted over 6,500 subscribers, evidencing his significant influence in the realm of AI.

We touch on the critical issue of confirmation bias and the era of 'fake news' in the scope of AI usage. As Rob says, AI technology advances, it's capable of crafting content so convincing that it can "lie to your face."

We'll dissect how generative AI can both challenge and reinforce our preconceived notions, and what that means for information consumption. Join us as we dissect the mechanics of AI in shaping our beliefs and the importance of critical thinking in an age where seeing doesn’t necessarily mean believing.

Don't miss Rob's insights on how small firms can leverage AI effectively, as well as his clarifications on common AI misconceptions and recommended resources for those keen to learn more about AI in communication. DO NOT MISS IT!

Connect with Rob

Listen to his first appearance on PR After Hours here.

• SOCIAL https://www.linkedin.com/in/robashton1
• https://x.com/robert_ashton
• https://www.threads.net/@robashtonwrites

AI Writer newsletter:

https://aiwriter.writing-skills.com

New Emphasis knowledge hub:

https://www.writing-skills.com/knowledge-hub

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Our next episode: Joe Zappa on Content Marketing and PR Strategies for B2B Tech. Don't forget to ⁠subscribe to PR After Hours⁠ for more insights, interviews, and discussions on the evolving landscape of public relations, marketing, and beyond. Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: ⁠⁠⁠⁠⁠https://amzn.to/3MwoEXh⁠⁠⁠ Listen to our entire library of episodes and more on the show website: ⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠. Announcer: ⁠⁠Mary McKenna⁠⁠. PR After Hours Theme: ⁠⁠https://filmmusic.io⁠⁠ "Bossa Antigua" by Kevin MacLeod (⁠⁠https://incompetech.com⁠⁠) License: ⁠⁠CC⁠⁠. ⁠⁠Sound effects.⁠⁠

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.