#012 Alex Chung & Lee "TO EMPOWER AND RECOGNIZE with Founders of Stryde, an innovative fitness app."

POWERHOUSE by Mack FiTT

ALEX CHUNG & LEON LEE - Founders of Stryde, an innovative fitness app that uses in-game currency to motivate people to get moving. Stryde co-founders Leon Lee and Alex Chung have created an innovative fitness app that uses in-game currency to motivate people to get moving. Here’s how they did it. Leon Lee and Alex Chung bonded over a mutual love for health and fitness that eventually led them to create Stryde in 2017 – an innovative goal-betting mobile app for fitness enthusiasts. As the first of its kind, the app is a modern reinvention of peer-to-peer accountability in a game-like simulation. It works by having the user’s fitness goals publicly logged and then betted on by others through Stryde’s own in-app currency. Hard-earned points can then be accumulated and exchanged for real-life goodies like CircleDNA, MuscleXP Vitamins, and Nike sport shirts, providing a strong incentive on both ends to stay motivated in achieving their fitness goals. As respective biotechnology and marketing graduates, Leon and Alex’s startup journey within the notoriously difficult tech space was not without its hurdles. They’ve come together to share their personal journey – and how they succeeded in spite of the challenges they faced. ______________________________ LEON LEE https://www.instagram.com/leoninhk/ As the head of UX, product development, and administration, Leon leads the team with tasks such as product development iteration processes and usability tests. He was also the head of product of an HK Science Park incubated mobile app startup previously, he has had the experience of overseeing UX engineers, developers, and UI designers throughout the mobile app development process. He graduated from Imperial College London with a degree in Biotechnology and Management. ALEX CHUNG https://www.instagram.com/achung6/ As the head of marketing, branding, and business development, Alex works closely with the STRYDE Athletes and partnered brands and companies. As a certified personal trainer, Alex also leverages his network of fitness professionals to help validate the goal-setting and verification processes of the platform. Alex has worked in marketing and PR for a number of years and it is during this time that he developed close relationships with editors and influencers. Some of the brands Alex has worked with include The Edrington Group, Ports 1961, Roger Dubuis, and more. ______________________________ https://www.stryde-app.com/app-features https://www.facebook.com/StrydeApp-200987174178320/ https://www.instagram.com/stryde.app/ https://twitter.com/StrydeApp