Ep 248: Improving the customer experience in delivery and returns

Postal Hub podcast

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2+ y ago 32:28

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Sharick Mirza, CEO at Assurety Consulting, and Rex Bull, CMO at Assurety Consulting, join me to talk about using data to improve the customer experience in delivery and reverse logistics:

Case study of how data improved the customer experience for a medical devices company’s reverse logistics services
Matching delivery data to customer communications
Using the data to find optimum delivery times (e.g. 5-day delivery or 3-day delivery)
Measurable results from improving the customer experience in reverse logistics
Informed Delivery and enhancing the customer experience in letters
Converting clicks to leads and sales
How mail items represent a brand
Informed Greetings
How performance measurement tool Informed Visibility can improve the customer experience
Using tracking data for digital marketing
Analytics-based tracking platform
Harnessing social media data (Instagram, Facebook, etc) to evaluate customer experience at post offices
Using analytics to assess social media data, rather than using a manual process
Improving post office processes via data mining

344 Episoden

#Business #E-Commerce #Ian Kerr #Postal Hub